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The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. percent average increase in brand lift, and a 3.1 percent lift in brand preference and consideration. Warner Bros. Read more on VideoWeek. percent, an 8.4

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