Ad Inventory, Brand Lift and Manufacturing

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Ad Inventory

Brand Lift

Manufacturing

Auto brands are leveraging addressable TV to reach engaged audiences

Digiday

APRIL 11, 2023

While some auto brands are hitting the brakes on advertising in the face of continued inflation, others are heavily investing — particularly in addressable buying. This helps brands achieve a more holistic picture of their customer base than traditional television. In advertising, the biggest differentiator is proven outcomes.

Audience

Audience Brand Lift Impressions Manufacturing

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

AUGUST 30, 2024

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. percent average increase in brand lift, and a 3.1 The Trade Desk did not comment.

Retail

Retail Media Non-Profit Healthcare

AdTech Trends

Auto brands are leveraging addressable TV to reach engaged audiences

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

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