VideoWeek

AUGUST 27, 2024

Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. It will also feature a bolstered contextual offering, which WBD says will help optimise campaigns and drive up ROI. Warner Bros. Follow VideoWeek on Twitter and LinkedIn.

Brand Lift 59

Brand Lift Ad Inventory ROI Audience 59

Digiday

APRIL 11, 2023

This helps brands achieve a more holistic picture of their customer base than traditional television. For instance, brands can buy ad inventory at a national level — by region or by interest — to extend reach. With addressable buying, brands can measure brand lift and ROAS more accurately than traditional channels.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

VideoWeek

AUGUST 30, 2024

Gap Bumps Up Brand Spend in Effectiveness Push While many major brands are putting more emphasis on effectiveness and efficiency with their marketing spend, the associated focus on advertising ROI in some cases moves money away from more brand-focussed channels like TV. For fashion brand Gap however, the reverse is true.

Retail 52

Retail Media Non-Profit Healthcare 52

Ad Monsters

SEPTEMBER 15, 2024

According to the IAB, 89% of ad sellers — including publishers and platforms — have expanded their political ad inventory since the last presidential election. AB: OOH advertisers are now focused on measurable outcomes such as social media sharing, foot traffic, coupon redemptions, brand lift, and consumer engagement.

Geo targeting 115

Geo targeting Audience Brand Lift Advertising 115