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The WIR: Skydance Nears Paramount Deal, Meta Faces Fine for Consent or Pay Model, and Trade Groups Call for Action from Labour Government

VideoWeek

It is significant however that the EU is describing consent or pay as a potential breach of the Digital Markets Act, which is specifically aimed at the very largest digital platforms. The partnership allows marketers to enable third-party audience measurement of their YouTube campaigns across all devices, including co-viewing.