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Below, Pamuk breaks down how MFAs work, and shares insights on how advertisers can avoid low-quality adinventory before a campaign starts. These sites are built just to generate traffic: They usually pay for traffic to their site and then generate multiple ad impressions on each page. It starts with a clickbait headline.
The ad’s headline is often the first element a user sees, so it should be short, clear, appealing, and match the platform’s style and tone of voice. Instead of using clickbait techniques, it would be more appropriate to address customers’ pain points or offer them a specific benefit. Work on the body copy.
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