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Below, Pamuk breaks down how MFAs work, and shares insights on how advertisers can avoid low-quality adinventory before a campaign starts. These sites are built just to generate traffic: They usually pay for traffic to their site and then generate multiple adimpressions on each page.
In terms of use cases, display ads can be effective when the company has low brand awareness (for instance, when only entering the market). When designed properly, they can give a strong first impression. If a user has already interacted with a brand somehow, a display ad can easily remind them about the company and its products.
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