Clearcode

JULY 13, 2023

An ad exchange serves as a platform that streamlines the transaction of accessible ad impressions between advertisers, who bid through DSPs, and publishers, who offer their inventory via SSPs or directly through the ad exchange itself. The anatomy of an SSP What Is an Ad Exchange?

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84

Martech

JULY 16, 2021

The thing is, Google doesn’t promise to behave neutrally because the foundations of its business are ranking search results and auctioning off ad inventory — two fundamentally discriminatory practices. But surely, no one wants Google to stop auctioning off ad space or ranking results. “If

Machine Learning 120

Machine Learning MarTech eCommerce Ad Inventory 120

Martech Series

SEPTEMBER 8, 2022

Media investment company GroupM reported that global CTV ad spend is expected to increase 36% from $21.1 Providers of exclusive CTV ad inventory and first-party TV audience data, such as LG Ads Solutions, help brands optimize spend across all platforms and services, and are increasingly important to CTV media planning and buying.

Media 77

Media Ad Inventory MarTech Communications 77

Monetize More

DECEMBER 13, 2022

This can help improve their ads’ effectiveness, increasing the chances that viewers will engage with the ads and take the desired action. Monitor and analyze your ad inventory data with PubGuru , and use it to tweak your campaigns to perfection. Benefits of Pod Bidding for publishers. Dynamic Pods.

Video Ads 52

Video Ads Ad Inventory Communications Demand Side Platform 52

MNTN

MARCH 18, 2024

It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend.

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

Monetize More

NOVEMBER 28, 2022

Since GAM is a merger of older Google products to create a more seamless process to increase ad revenue & manage campaigns, it’s useful to take a quick look at those products, especially DFP. It’s also MonetizeMore’s preferred ad server and is used by most of our publisher partners. Helping publishers monetize new arenas.

Ad Server 52

Ad Server Ad Exchange Ad Inventory Impressions 52

Digiday

OCTOBER 10, 2022

Ad inventory for The 7 DMV will mirror the units available in the flagship newsletter, which tends to include a presenting sponsor and one to two ads. Newsletter viewability isn’t determined by platforms’ algorithms, Berkowitz added. The Washington Post did not provide pricing on these units. “An

Viewability 76

Viewability Ad Inventory Audience Entertainment 76

Ad Monsters

JULY 3, 2024

So, if we could target the behaviors of different types of bidders and provide the right incentives and signals to facilitate communication and competition among them, we could reach an alternative solution that is more elegant. These DSPs vary widely in their technical capabilities and operational strategies.

Header Bidding 105

Header Bidding CPM Impressions Viewability 105

SODP

JULY 25, 2023

A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). These platforms then make these ad spaces available to various demand partners. How Does an SSP Work?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Digiday

SEPTEMBER 6, 2022

The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. Publishers and advertisers directly trade ad inventory, whether display, mobile or video. I’ve always worked selling software to publishers, and they always ate last.”.

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

Ad Beat

SEPTEMBER 11, 2019

If you’re using the Google Ads Manager for programmatic advertising, you can opt for either of the following options: Programmatic Guaranteed: You and the buyer decide on the cost (and other general parameters) for an ad inventory that is booked (guaranteed) specifically for that buyer.

Ad Inventory 52

Ad Inventory Native Advertising Impressions Ad Space 52

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. But, what is a demand side platform and how does it work? What Is a Demand Side Platform?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Inventory Audience 52

InMobi

MAY 5, 2022

Broadcast media send communications; addressable media send and receive. Advice for Publishers Implement options to make your ad inventory more addressable (UnifID, explanation of ATT prompt, sign-ins, etc.) Make ad inventory more addressable. Continue to invest in mobile, as mobile audiences will continue to grow.

Advertising 52

Advertising Ad Inventory Audience Cookies 52

Brid.tv

NOVEMBER 11, 2022

Whether you use video for internal communications in your company or are building an OTT streaming service , you must keep your content protected. The company strives to help online publishers host, manage, and monetize their ad inventory at scale. But why is a private hosting solution superior to a public one for businesses?

Header Bidding 98

Header Bidding Communications Video Ads Ad network 98

Basis

SEPTEMBER 26, 2023

At this time, details such as the ad inventory, ad placements, pricing, and targeting are agreed upon (and, as the name suggests, guaranteed!). Direct buys can be somewhat complicated to set up and execute, because they require negotiating and communicating with publishers outside of the platform you use to run media.

Impressions 52

Impressions CPM Demand Side Platform Ad Inventory 52

Monetize More

OCTOBER 13, 2022

Dynamic Price Floor Optimization is the process of selling ads that involve setting a base price for the publisher’s ad inventory and then automatically fine-tuning the price for maximum yield. Better content and ad quality. You get the best price for your inventory. Best Price for your ad inventory.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Basis

DECEMBER 22, 2022

TikTok has changed the way people search, buy, watch, communicate, and advertise. All eyes were on Netflix when their ad-supported tier launched on November 3. Social media’s golden child continues to dazzle users and advertisers alike. Here’s what you should know: How TikTok Ate the Internet. Hut, hut…hike!

Advertising 98

Advertising Cookies Ad Inventory Media 98

Monetize More

MAY 4, 2023

Transparency Transparency is another critical consideration when selecting an ad technology partner. Publishers should look for partners who follow transparent practices and provide clear communication, reporting, and analytics for the services they provide.

Advertising 52

Advertising Communications GDPR Finance 52

Basis

JANUARY 11, 2024

For high relevance, marketers can use contextual targeting to align ads with content about conditions, and take over ad inventory of resource-focused websites known as “condition centers.” Healthcare Workers “My job is already demanding, but I can’t let my patients down by not doing my research or recommending costly drugs.”

Pharmaceuticals 85

Pharmaceuticals Healthcare Audience Education 85

Digiday

FEBRUARY 2, 2023

If they’re going opportunistically, they can create their experiences — like their website, their app or curbside pickup —- and use a partner to augment that and offer ad inventory. But if it’s strategic, their ad business needs to be integrated and at the table from the first conversation.

Retail 68

Retail Media Retargeting Ad Inventory 68

Automatad Inc.

NOVEMBER 15, 2023

Either you want to know what programmatic native ads are, or you want to know how native ad inventories can be sold programmatically. Supply-side Platforms (SSPs): SSPs enable publishers to offer ad inventory for purchasе by advеrtisеrs through rеal-timе bidding. No worries, as we have got you covered.

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40

Brid.tv

AUGUST 31, 2022

How Are OTT Ads Delivered? Regarding OTT ad delivery, we must consider how the OTT device and the streaming platform communicate. This communication is established via VAST ad tags , which are mediators in the four-step ad delivery process: Audience Creation — An OTT platform creates an audience based on its subscription data.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Single Grain

JULY 17, 2023

Supply-Side Platform (SSP) Publishers use a supply-side platform to manage and sell their ad inventory. The SSP enables publishers to make their available ad space accessible to potential advertisers through ad exchanges for an increased audience base.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Clearcode

MARCH 13, 2023

x means that companies now have a standardized way to communicate and transact with each other when buying, selling and measuring DOOH ads. The Main Challenges With DOOH Advertising What Has Been Added to the OpenRTB Protocol for DOOH Advertising? This not only impacts ad buying but also measurement and reporting.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

illumin

JUNE 27, 2018

Whether delivered in a music, news, sports or political talk environment, the use of audio ads is experiencing a renaissance as advertisers take advantage of digital offerings. It is a means of making campaigns more efficient by streamlining the buying process and also makes them more cost effective.

Ad Inventory 40

Ad Inventory Audience Communications Demand Side Platform 40

InMobi

AUGUST 15, 2018

Is mobile ad mediation right for your app? For the typical mobile app publisher, opening up ad inventory is consistently a top monetization strategy. But, just turning on advertising and then expecting lots of ad revenue to roll in is not always realistic.

Mobile Ads 52

Mobile Ads Fill rate Ad Server CPM 52

Ad Monsters

NOVEMBER 21, 2024

Bad actors aren’t quite as sinister as racism and bigotry, but they played a part in the hateful texts sent to Black Americans, Latino Communities, and LGBTQ+ individuals after the results of the presidential elections. It would also significantly hinder these bigoted spam messages or any scam calls we receive throughout the day.

Ad Tech 52

Ad Tech Non-Profit Cookies Ad Inventory 52

Smart-Hub

OCTOBER 24, 2023

This competition often leads to higher ad prices and increased revenue for publishers. Enhanced Ad Inventory Management Programmatic advertising systems assist in managing ad inventory more efficiently by ensuring that ad space is used effectively.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Automatad Inc.

JANUARY 23, 2023

A header bidding wrapper works as a container that holds the adapters, allowing publishers to manage multiple ad partners in a unified way. When a user visits a publisher’s website, the wrapper communicates with multiple ad networks and SSPs through the adapters and sends a request for bids. What is header bidding?

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Brid.tv

APRIL 11, 2024

In addition, when it comes to online advertising, it’s much cheaper than traditional, with the average CPM for online outlets like social media being around $3, while the lowest price for radio, for example, is usually around $25 for a 30-second radio ad.

Media 52

Media Healthcare Audience CPM 52

Smart-Hub

OCTOBER 3, 2023

Fundamentally, an ad network functions as a firm that serves as a mediator connecting publishers and advertisers. Its role involves managing communication and transactions, streamlining the process for its clientele. Facilitates real-time auctions where advertisers bid for ad impressions on various publishers’ sites.

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

Single Grain

MAY 31, 2023

Here is an example of a simple marketing automation workflow in action: Workflows define the sequence of actions and communications, while triggers initiate these actions based on specific conditions or customer behavior. Automated algorithms help advertisers and sellers in efficient buying and selling of digital ad inventory.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Brid.tv

MAY 26, 2023

In addition, when it comes to online advertising, it’s much cheaper than traditional, with the average CPM for online outlets like social media being around $3, while the lowest price for radio, for example, is usually around $25 for a 30-second radio ad.

Media 52

Media Audience CPM Electronics 52

AdvertiseMint

OCTOBER 24, 2023

When an advertiser decides to launch a campaign, they set specific criteria in the DSP interface: budget, target audience, desired ad placements, and more. The DSP then communicates in real-time with multiple ad exchanges, searching for ad inventories that match the advertiser’s criteria.

Demand Side Platform 40

Demand Side Platform Ad Exchange Data Management Platform Ad Space 40

RevX

APRIL 5, 2022

Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP). 6) Access to Quality Inventory.

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Demand Side Platform Machine Learning Rich Media Audience 52