Automatad Inc.

JANUARY 15, 2024

Data-driven targeting: Implementing programmatic video ads helps publishers reach a highly targeted audience with data analytics and predictive modeling and brings high CPM (cost-per-mille). *CPM CPM is the revenue model of programmatic advertising where the publisher gets paid for every thousand views the ad gets.

Advertising 52

Advertising Video Ads CPM Machine Learning 52

Monetize More

OCTOBER 13, 2022

Dynamic Price Floor Optimization is the process of selling ads that involve setting a base price for the publisher’s ad inventory and then automatically fine-tuning the price for maximum yield. Better content and ad quality. You get the best price for your inventory. Best Price for your ad inventory.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Smart-Hub

OCTOBER 3, 2023

Fundamentally, an ad network functions as a firm that serves as a mediator connecting publishers and advertisers. Its role involves managing communication and transactions, streamlining the process for its clientele. Facilitates real-time auctions where advertisers bid for ad impressions on various publishers’ sites.

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

Automatad Inc.

NOVEMBER 15, 2023

Either you want to know what programmatic native ads are, or you want to know how native ad inventories can be sold programmatically. Supply-side Platforms (SSPs): SSPs enable publishers to offer ad inventory for purchasе by advеrtisеrs through rеal-timе bidding. No worries, as we have got you covered.

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40

Automatad Inc.

JANUARY 23, 2023

A header bidding wrapper works as a container that holds the adapters, allowing publishers to manage multiple ad partners in a unified way. When a user visits a publisher’s website, the wrapper communicates with multiple ad networks and SSPs through the adapters and sends a request for bids. What is header bidding?

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Brid.tv

APRIL 11, 2024

In addition, when it comes to online advertising, it’s much cheaper than traditional, with the average CPM for online outlets like social media being around $3, while the lowest price for radio, for example, is usually around $25 for a 30-second radio ad.

Media 52

Media Healthcare Audience CPM 52

Brid.tv

MAY 26, 2023

In addition, when it comes to online advertising, it’s much cheaper than traditional, with the average CPM for online outlets like social media being around $3, while the lowest price for radio, for example, is usually around $25 for a 30-second radio ad.

Media 52

Media Audience CPM Electronics 52

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. With mobile ads, you can follow people even when they’re on-the-go.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Digiday

JANUARY 31, 2023

“It’s efficient CPMs, efficient view costs. Federal Communications Commission to commit to the next-generation ATSC 3.0 But it’s a little quicker. The average [view] duration is a little lower.

Advertising 69

Advertising Agency Video Ads Audience 69

RevX

APRIL 5, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. 6) Access to Quality Inventory. Premium Features Of DSP.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Smart-Hub

NOVEMBER 6, 2023

Get a Consultation For Free Contact us Defining Direct Advertising Direct advertising, in its essence, is a marketing strategy that involves businesses communicating directly with their target audience. leverages machines and algorithms for the automated sale of ads What is difference? SmartHub's Features Have No Limits!

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Automatad Inc.

MAY 9, 2023

Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. Video ads boost CPM rates.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Automatad Inc.

FEBRUARY 22, 2022

Involving a small portion of each of the participating publisher’s inventory in a cookieless environment like AMP or Safari, NewsPassID resulted in 90% higher CPM rates than the control identifiers. Furthermore, inventories carrying NewsPassID sold 25% more than inventories that did not. this month.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Single Grain

JUNE 30, 2022

Since you can purchase digital ad space quickly through programmatic advertising, it enables you to reach your targeted audience by giving you access to an unlimited supply of ad inventory across millions of websites worldwide. Which ad platforms do you use? What are the modes of communication? to $2 on average.

Agency 52

Agency Advertising Retargeting Conversion 52

Lemonads

SEPTEMBER 10, 2020

TripleLift Ad Examples TripleLift Ad Example #1 TripleLift Ad Example #2 TripleLift Ad Example #3 TripleLift Pros Their creative capabilities are top-notch. Their ads blend seamlessly into all native environments. Some users feel Revcontent ads are a little intrusive. In-house ad creation.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Clearcode

APRIL 26, 2022

Ad networks were first introduced in the mid-1990s as a way to help publishers sell their available ad inventory and help advertisers scale their digital ad campaigns across many different sites without having to deal with each publisher directly. Examples include text ads, video ads and audio ads.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

MAY 26, 2023

TF1 Pushes Further into Programmatic for Addressable Ads French broadcaster TF1 this week announced a further push into programmatic sales for its addressable TV ad inventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-side platform (DSP). Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. The publisher-specific token can be used to communicate with Neustar’s connectivity platform, also called “Fabrick,” and to sell its media programmatically. It later changed the name to Verizon Media Group. About Neustar.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Brid.tv

AUGUST 31, 2022

How Are OTT Ads Delivered? Regarding OTT ad delivery, we must consider how the OTT device and the streaming platform communicate. This communication is established via VAST ad tags , which are mediators in the four-step ad delivery process: Audience Creation — An OTT platform creates an audience based on its subscription data.

Advertising 52

Advertising Video Ads Ad Server Cookies 52