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In-App Header Bidding: How to make more money with it? [7 Benefits Included]

Monetize More

Publishers can use In-App Header Bidding to simultaneously offer their ad inventory to multiple demand partners through this programmatic advertising technology, guaranteeing a real-time, unified auction. In-app header bidding came up as a transparent & justifiable way of auctioning and buying ad inventory.

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What Is a Supply Side Platform (SSP)? A Guide for Publishers

SODP

What Is a Supply-Side Platform (SSP)? A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). How Does an SSP Work?

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What is a Demand Side Platform (DSP)?

AdvertiseMint

They provide a dashboard full of analytics, allowing advertisers to monitor campaign performance, refine audience targeting, and optimize ad placements. Moreover, with the integration of data management platforms, DSPs offer enhanced targeting capabilities, ensuring that ads reach the most relevant audience segments.

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Top 6 Benefits of Programmatic Advertising

Single Grain

Supply-Side Platform (SSP) Publishers use a supply-side platform to manage and sell their ad inventory. The SSP enables publishers to make their available ad space accessible to potential advertisers through ad exchanges for an increased audience base.

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Everything You Need to Know About Programmatic Guaranteed

Basis

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Negotiate a deal. Get set up.

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What Is a Demand Side Platform (DSP)?

SODP

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. What Is a Demand-Side Platform (DSP)? A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

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A Publisher’s Guide to Programmatic Native Ads

Automatad Inc.

Either you want to know what programmatic native ads are, or you want to know how native ad inventories can be sold programmatically. Supply-side Platforms (SSPs): SSPs enable publishers to offer ad inventory for purchasе by advеrtisеrs through rеal-timе bidding. No worries, as we have got you covered.