RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. 6) Access to Quality Inventory.

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SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Digiday

SEPTEMBER 6, 2022

The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. Publishers and advertisers directly trade ad inventory, whether display, mobile or video. Price is nothing more than the information you have about the thing that you’re buying,” Triscari said. “If

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

MNTN

MARCH 18, 2024

It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend.

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

Single Grain

JULY 17, 2023

It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Monetize More

DECEMBER 13, 2022

This can help improve their ads’ effectiveness, increasing the chances that viewers will engage with the ads and take the desired action. Monitor and analyze your ad inventory data with PubGuru , and use it to tweak your campaigns to perfection. Benefits of Pod Bidding for publishers. Dynamic Pods.

Video Ads 52

Video Ads Ad Inventory Communications Demand Side Platform 52

Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Basis

SEPTEMBER 26, 2023

Here’s how it works: A programmatic guaranteed deal starts with negotiation and agreement between an advertiser and a publisher within a demand-side platform to create a customized deal. At this time, details such as the ad inventory, ad placements, pricing, and targeting are agreed upon (and, as the name suggests, guaranteed!).

Impressions 52

Impressions CPM Demand Side Platform Ad Inventory 52

MobileAds

JANUARY 19, 2021

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players.

Ad Server 52

Ad Server Video Ads Rich Media Demand Side Platform 52

Automatad Inc.

JANUARY 23, 2023

A header bidding wrapper works as a container that holds the adapters, allowing publishers to manage multiple ad partners in a unified way. When a user visits a publisher’s website, the wrapper communicates with multiple ad networks and SSPs through the adapters and sends a request for bids. What is header bidding?

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. This information is delivered to an ad exchange, which acts as a marketplace for ad spaces. Through demand-side platforms (DSPs), advertisers participate in real-time auctions for ad spaces.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

illumin

JUNE 27, 2018

Whether delivered in a music, news, sports or political talk environment, the use of audio ads is experiencing a renaissance as advertisers take advantage of digital offerings. The Acuity Platform’s exclusive partner for digital audio is Triton Digital.

Ad Inventory 40

Ad Inventory Audience Communications Demand Side Platform 40

Clearcode

AUGUST 8, 2023

However, the mathematical protocols of MPC do not attempt to hide the identities of the participants; this can be achieved by adding an anonymous-communication protocol. DMPs can use these techniques to create anonymized or pseudonymized user segments, enabling precise ad targeting without compromising individual user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

VideoWeek

SEPTEMBER 15, 2023

X Begins Selling Inventory Through Google in Effort to Boost Ad Revenue X, the social platform formerly known as Twitter, will begin using Google’s publisher-facing programmatic software Google Ad Manager (GAM) to sell its ad inventory, AdAge reported this week. Read on VideoWeek.

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

Single Grain

MAY 31, 2023

The Google Cloud Platform offers a range of services to incorporate AI to support the tasks in a typical ML workflow , as shown below: Similarly, you can use other integrated machine learning apps and marketing analytics tools like Scale AI and Dataiku for the development of AI applications.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

VideoWeek

MAY 26, 2023

TF1 Pushes Further into Programmatic for Addressable Ads French broadcaster TF1 this week announced a further push into programmatic sales for its addressable TV ad inventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-side platform (DSP).

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Clearcode

APRIL 26, 2022

This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

FEBRUARY 16, 2024

Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory. The Beeswax Inventory Desk delivers a curated package of premium video ad inventory to meet campaign objectives with automation and efficiency,” said the company.

Marketing 52

Marketing Media Entertainment Agency 52

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. The publisher-specific token can be used to communicate with Neustar’s connectivity platform, also called “Fabrick,” and to sell its media programmatically. It later changed the name to Verizon Media Group. About Neustar.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Brid.tv

AUGUST 31, 2022

How Are OTT Ads Delivered? Regarding OTT ad delivery, we must consider how the OTT device and the streaming platform communicate. Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Let’s look at each of them in more detail.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. Discovery already offers first-party data for targeting and measurement across a section of its ad inventory.

Retail 52

Retail Media Non-Profit Ad Tech 52

VideoWeek

OCTOBER 7, 2022

. “In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report. “The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.”

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. And the group said that programme costs fell €19.4

Agency 52

Agency Ad Exchange Audience Non-Profit 52

VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). Venatus Appoints CTO, CPO and CRO Venatus, a gaming ad tech business, has announced a trio of leadership appointments.

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. “This is exactly the development model that we would like to extend to the European broadcaster project.”

Marketing 52

Marketing Media Ad Tech Entertainment 52