Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Improved fill rates as they sell more ad space.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Monetize More

JULY 8, 2022

Publishers can use In-App Header Bidding to simultaneously offer their ad inventory to multiple demand partners through this programmatic advertising technology, guaranteeing a real-time, unified auction. In-app header bidding came up as a transparent & justifiable way of auctioning and buying ad inventory.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Ad Monsters

FEBRUARY 16, 2023

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. The wrapper communicates with demand sources, allowing them to bid on inventory in real-time.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

InMobi

AUGUST 15, 2018

Is mobile ad mediation right for your app? For the typical mobile app publisher, opening up ad inventory is consistently a top monetization strategy. But, just turning on advertising and then expecting lots of ad revenue to roll in is not always realistic. Now we’ve solved some of the problem of fill rate, right?

Mobile Ads 52

Mobile Ads Fill rate Ad Server CPM 52

SODP

JULY 25, 2023

A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). These platforms then make these ad spaces available to various demand partners. How Does an SSP Work?

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Automatad Inc.

JANUARY 23, 2023

A header bidding wrapper works as a container that holds the adapters, allowing publishers to manage multiple ad partners in a unified way. When a user visits a publisher’s website, the wrapper communicates with multiple ad networks and SSPs through the adapters and sends a request for bids. What is header bidding?

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52