Monetize More

OCTOBER 13, 2022

Dynamic Price Floor Optimization is the process of selling ads that involve setting a base price for the publisher’s ad inventory and then automatically fine-tuning the price for maximum yield. With Dynamic Floors, we are able to communicate price floors to all connected marketplaces as part of the bid request.

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MNTN

MARCH 18, 2024

It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend.

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Brid.tv

NOVEMBER 29, 2022

Monetization Model Key Monetization Features Pricing Free Trial AVOD Video and display ads Various video ad formats Video header bidding Contextual targeting Engaging ad units Ad plodding Ad analytics Header bidding analytics Starts at $24.99/month Monetization Overview.

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YieldBird

MARCH 6, 2024

The Quest for the Perfect Timeout Setting If you’re a publisher who has recently embraced Header Bidding technology through Prebid, you might still be operating with the default timeout settings – typically, an Auction Timeout of 1000 milliseconds (ms) and a Failsafe Timeout of 3000 ms.

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Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Ad Stack Prep .

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Brid.tv

NOVEMBER 11, 2022

Whether you use video for internal communications in your company or are building an OTT streaming service , you must keep your content protected. The company strives to help online publishers host, manage, and monetize their ad inventory at scale. But why is a private hosting solution superior to a public one for businesses?

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Monetize More

DECEMBER 13, 2022

This can help improve their ads’ effectiveness, increasing the chances that viewers will engage with the ads and take the desired action. Monitor and analyze your ad inventory data with PubGuru , and use it to tweak your campaigns to perfection. Benefits of Pod Bidding for publishers. Dynamic Pods.

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Smart-Hub

OCTOBER 24, 2023

This competition often leads to higher ad prices and increased revenue for publishers. Enhanced Ad Inventory Management Programmatic advertising systems assist in managing ad inventory more efficiently by ensuring that ad space is used effectively.

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Clearcode

APRIL 26, 2022

An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers. Ad networks aggregate unsold inventory from publishers and offer advertisers a consolidated and generally less expensive pool of impressions on a cost-per mille (CPM) basis.

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Brid.tv

JUNE 5, 2023

The most common monetization models for live streaming are AVOD — which focuses on selling ad inventory to various advertisers and profiting off of ad revenue, and SVOD — a subscription-based monetization model, where users pay a fixed fee for content access. Publishers can easily implement Prebid.js START MONETIZING FAQ 1.

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Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. The publisher-specific token can be used to communicate with Neustar’s connectivity platform, also called “Fabrick,” and to sell its media programmatically. It later changed the name to Verizon Media Group. About Neustar.

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Brid.tv

APRIL 9, 2024

Will you be using the streams for internal communication or for an external audience? High-End Security Effective security measures are a must for all live broadcasters, but they’re especially important if you’re using the platform for confidential internal communications or if you’re planning to monetize your live streams.

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Automatad Inc.

FEBRUARY 22, 2022

With OpenPath , The Trade Desk has launched an effort to stifle the unfair advantages and opaque practices carried out by Google’s Open Bidding that controls the programmatic supply chain. billion in 2021, has made the bold decision of ditching Google’s Open Bidding with the launch of its proprietary OpenPath. . this month.

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Brid.tv

SEPTEMBER 5, 2022

In recent years, video streaming has become one of the most popular modes of online communication. Here are the most common ones: AVOD — AVOD , or ad-based video-on-demand, places advertisements in and around your stream. Using this model, you can offer content for free while charging advertisers for using your ad inventory.

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VideoWeek

JUNE 30, 2023

Open Source Unified Auction Solution Prebid Gets Privacy Update Header bidding software Prebid has been updated, giving publishers more transparency into specific ad transactions. The deal will see ad inventory from the BOMESI Collective, a group of 50 Black-owned publishers, sold through Vox Media’s Concert SSP.

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Automatad Inc.

MARCH 8, 2022

Buyers can buy against these labels through their partnered DSPs using existing Prebid’s header bidding integrations for OpenRTB. The unredacted lawsuit made allegations that Google’s AMP pages have been specifically designed to make ad inventories difficult to auction on platforms that aren’t Google’s ad exchange.

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Monetize More

JULY 28, 2022

Open Bidding comes with granular reporting and billing and publishers with Google Ad Manager (GAM) set up can get started with Open Bidding right away. This guide breaks down all you need to know about Open Bidding so that you don’t mix it up with header bidding. What is Google Open Bidding?

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