Martech

SEPTEMBER 18, 2024

Politics driving up costs and limiting ad inventory As the election cycle intensifies, political campaigns are increasingly dominating both traditional and digital media spaces. This dominance is driving up costs and limiting ad inventory, especially in key battleground states.

Media 69

Media Ad Inventory Electronics Audience 69

MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Learn more about SSP vs DSP.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

MNTN

FEBRUARY 12, 2025

This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. Scalability Across Multiple Digital Channels Programmatic advertising provides seamless scalability, allowing brands to serve ads across CTV, display, mobile, and social media without manual intervention.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

illumin

NOVEMBER 26, 2024

DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

Digiday

SEPTEMBER 20, 2022

Instead, the podcast network uses its branded content studio to make bespoke audio ads, which Atkins said creates memorable ads that listeners are less likely to skip over. Below are highlights from the conversation, which have been lightly edited and condensed for clarity.

Ad Inventory 68

Ad Inventory Media CPM Ad Space 68

illumin

NOVEMBER 26, 2024

DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

MNTN

JANUARY 22, 2025

Learn more about ad networks vs ad exchanges. Ad Exchange Benefits Ad exchanges provide a more efficient and transparent way for advertisers and publishers to buy and sell ad inventory. Advanced Targeting By leveraging audience data, ad exchanges help match ads with users who are most likely to engage.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Digiday

FEBRUARY 19, 2024

Working with ad verification firm Double Verify , Group Black pulled together research that illustrates just how much ad inventory on Black-owned media companies is cut from media budgets when rudimentary tools like keyword blocklists and domain-level categorization are implemented in media buys.

Ad Inventory 90

Ad Inventory Conversion Media Marketing 90

Martech

MAY 30, 2024

Mile’s AI-Powered Dynamic Flooring helps publishers optimize ad inventory monetization. It applies price floors in real time based on historical buying patterns and inventory performance, analyzing site-specific data like the audience, geo, ad unit, device, browser, etc.,

MarTech 108

MarTech Fill rate Ad Inventory Impressions 108

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

MNTN

DECEMBER 18, 2024

CTV retargeting, on the other hand, allows for precise tracking and measurement when you power your campaigns with MNTN Performance TV , for example, our platform gathers relevant data in real time, and allows you to monitor key metrics like impressions and conversions. CTA and product-focused ads are all about making the sale.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign. hovering, expanding).

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Martech

MAY 21, 2024

Performance Max campaigns can be used across all of Google’s ad inventory. They will be able to experiment and ad new objects in the ads, as well as extending the background to fit all sizes and formats with the help of Google AI. When appropriate, relevant ads (clearly marked “sponsored”) will surface.

Advertising 117

Advertising Marketing Retail Ad Inventory 117

Ad Monsters

SEPTEMBER 16, 2024

Learn how to optimize your ad strategies and increase revenue using Data Transfer Files. Google Ad Manager’s Data Transfer Files (DTF) aren’t a new offering; many tech-savvy publishers already use them. This enables you to make data-driven decisions, optimize your ad stack, and ultimately achieve more revenue.

CPM 122

CPM Ad Inventory Ad Tech Conversion 122

Ad Monsters

MAY 9, 2024

Advanced Analytics and AI Today’s fraud detection tools leverage machine learning, data analysis, and pattern recognition techniques to assess the validity of ad impressions, clicks, and conversions, enabling advertisers and publishers to detect and block fraudulent traffic in real time.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Martech

AUGUST 18, 2023

Retailers see possibilities for creating more personalized shopping experiences, including generating product recommendations for assistants to make in-store and conversational digital shopping assistants. Loyalty data helps drive revenue.

Retail 98

Retail Media Ad Inventory MarTech 98

Ad Monsters

MAY 22, 2023

Its name is Computer Vision, and this is one of the true ways to improve ad targeting tactics with AI technologies to gather contextual data for better comprehension of the audience’s needs. The prize will be optimized conversions.” “Order Management” Card Enters the Game What can go wrong here?

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Monetize More

MARCH 14, 2023

Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. Mobile ad optimization benefits both publishers and advertisers in numerous ways. Get started here.

Mobile Ads 98

Mobile Ads A/B Testing Conversion Rate Click Through Rate 98

Digiday

FEBRUARY 23, 2023

Adam Markey, director of product management for Roku Ad Platforms, recently spoke with Ari Paparo, founder and CEO of Marketecture, to discuss how Roku approaches programmatic advertising on television. According to Markey, Roku built the OneView ad platform to make that vision a reality. “The

Advertising 96

Advertising Pop-Up Ad Inventory Audience 96

VideoWeek

MARCH 26, 2025

Our brand safety partners add value not just by ensuring compliance with ad regulations and industry standards, but also through their technology that detects and prevents ad fraud, enhancing the quality of our ad inventory and driving higher ROI for our advertisers.

Education 59

Education Cookies Ad Tech Advertising 59

Martech

AUGUST 18, 2021

At some point, with the vast amount of digital ad inventory, it should be no problem spending time to refine the tools.”. B]ots never increased anybody’s conversions.”. But despite news sites seeing record traffic, “we don’t see a corresponding bump in monetization.”. The tools are indeed blunt instruments, Thurman said.

Ad Server 133

Ad Server Impressions Ad Exchange Banner 133

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. Programmatic is automated and efficient. Ease of use.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Monetize More

MAY 23, 2023

In-Game Advertising Monetization Model 2: Ad mediation Ad mediation is another for game developers. This model involves using a third-party mediator to manage and optimize your ad inventory. For instance, using a combination of direct sold and RTB ads can result in higher revenue and better engagement.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Digiday

OCTOBER 30, 2022

To accomplish this, SKAN shares conversion data with advertisers without revealing any user-level or device-level data. Conversion values: SKAN 4 expands marketers’ options for measuring the quality of in-app engagement — in other words, whether users are actually making purchases or driving other users to purchase.

Conversion 85

Conversion Ad Inventory Ad network Marketing 85

SODP

MAY 30, 2023

This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape. What Is an Ad Exchange? An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Digiday

OCTOBER 27, 2022

Earlier this week, Keerat Sharma, director Amazon Marketing Cloud and ad tech solutions, spoke with Digiday about its data clean room offering — central to its strategy of accelerating its ads business. LiveRamp Tie-up.

Advertising 72

Advertising Demand Side Platform Conversion Audience 72

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Digiday

APRIL 18, 2023

It’s really a single campaign type that’s allowing advertisers to access all the Google ads inventory, not in pre-planned silos based on what you spent last month or last year, but really thinking about the speed of that consumer and where they are in that moment so you can have the most impact from there.

Retail 94

Retail Ad Inventory Conversion Ad Tech 94

Digiday

NOVEMBER 29, 2022

It’s a first-time investment for the legacy brand, which has dedicated 20% of its social media marketing budget toward things like category takeovers as well as organically participating in Reddit conversations, White added. That’s not to say all of Philly’s ad dollars go toward experimental channels.

Pop-Up 72

Pop-Up Banner Brand Awareness Ad Inventory 72

Digiday

FEBRUARY 13, 2023

The share of podcast ad dollars being spent programmatically remains a sliver of podcast ad spending. Larger buys, sponsorships, host-read ads and custom formats are typically bought directly from a platform such as Spotify, Pandora or iHeartMedia, buyers told Digiday. Programmatic buying gives a “real-time rate,” she said.

Demand Side Platform 92

Demand Side Platform Conversion Audience Agency 92

VideoWeek

MARCH 25, 2025

Keith Bedford, General Manager EMEA at Wurl, believes there’s a place for short-form more broadly in streaming, both as a new source of ad inventory, and as a way to help solve some of the discoverability issues facing sell-side players in CTV and free ad-supported streaming TV (FAST).

Fill rate 52

Fill rate Ad Inventory Marketing Advertising 52

Ad Ops Hero

JANUARY 27, 2021

Let’s learn what is Demand Side Platform (DSP) used by the advertisers to source the ad inventories from different publishers and effectively utilize their ad budget. Demand Side Platform (DSP) is a platform that helps the advertisers to manage their demand or buy ad inventories from various publishers.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange ROI 52

Brid.tv

DECEMBER 29, 2023

Appropriate targeting can prevent ineffective video ads Find Reliable Analytics Finding a platform that offers quality analytics to help track your progress in real-time is a necessity. Conversion rate tracking , audience insights, and A/B testing are just some of the tools your video analytics need to have.

Video Ads 94

Video Ads A/B Testing Retargeting Conversion Rate 94

InMobi

JULY 10, 2018

Based on trends from the recent past, here’s what we see happening in the coming months and years: 1) Short, In-Your-Face Video Ads Will be the Norm While the amount of time people are spending on their phones is rising, users don’t want their time interrupted by too much advertising. were first to embrace these kinds of ads.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52