Brid.tv

APRIL 19, 2024

Quality ad analytics for publishers should have a range of features and capabilities. Knowing which ad formats are most relevant will help you ensure whether the ad inventory you’re offering is sought-after on the market. This allows you to maintain a competitive edge.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Monetize More

FEBRUARY 24, 2023

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

CPM 52

CPM Fill rate Impressions CPC 52

Monetize More

MAY 20, 2023

Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Monetize More

JUNE 8, 2022

As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Well, wonder no more! Related Read : [link].

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Monetize More

JUNE 22, 2022

CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system. Robust interstitial ad technology enables impactful transitioning of ads that are likely to have a high conversion rate. 100% fill rate guarantee for publishers’ mobile inventory.

Ad network 52

Ad network Banner Fill rate CPM 52

Brid.tv

SEPTEMBER 26, 2022

Display ad networks make display advertising possible. In other words, they are collections of websites and applications that serve display ads. Using these networks, publishers connect with advertisers to sell them their ad inventory. What to Look for in a Display Ad Network? Vibrant Media.

Ad network 52

Ad network CPC CPM CPA 52

Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Oko

AUGUST 8, 2024

Yield Management Ad-yield management is how publishers manage supply and demand for their ad inventory, in order to maximize revenue and optimize pricing. By optimizing how your ad inventory is allocated and sold, you can enhance your earnings and improve overall ad performance.

Header Bidding 52

Header Bidding Ad Exchange CPM Impressions 52

InMobi

MARCH 19, 2025

We have seen first-hand that DSPs allocate more budget to supply platforms that drive more efficient traffic, measured by fill rates and auction win rates. This means they can "curate" the inventory and surface the most relevant ad impressions to buy-side platforms.

Audience 52

Audience Advertising Fill rate Cookies 52

Automatad Inc.

OCTOBER 26, 2023

It reveals the cost of acquiring a customer through an ad. It’s especially valuable for e-commerce websites or those focused on conversions. Fill rate: Another metric to consider is fill rate. The fill rate measures the percentage of ad requests successfully filled with ads.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. The ad tech industry has grown fast; publishers now use programmatic advertising to display website ads.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Smart-Hub

DECEMBER 18, 2023

Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Publishers offer their ad inventory via ad exchanges (or networks). In turn, advertisers bid on the inventory. The highest bid wins.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Smart-Hub

NOVEMBER 6, 2023

leverages machines and algorithms for the automated sale of ads What is difference? By ensuring ads are shown to the right audience at the right time, campaigns generate higher conversion rates and, consequently, a superior return on investment (ROI). This efficiency minimizes ad spend wastage and enhances profitability.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference!

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Lemonads

SEPTEMBER 10, 2020

Not only has Outbrain reached a 50% higher time on site vs search, but they also have a 20% conversion rate of Outbrain users clicking on the App store link , without talking about their 25x more monthly downloads per month! That’s right! Depending on your industry expect to start your CPC around $0.10

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Brid.tv

SEPTEMBER 30, 2022

More specifically, pre-roll ads have a 47% better conversion rate than mid-rolls; and mid-rolls, in turn, have a 58% better conversion rate than post-rolls. . According to another study , it is not just the conversion rate that makes pre-roll ads great. How to Get Pre-Roll Ads on Your Website.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94