Monetize More

OCTOBER 13, 2022

Dynamic Price Floor Optimization is the process of selling ads that involve setting a base price for the publisher’s ad inventory and then automatically fine-tuning the price for maximum yield. Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors.

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MNTN

MARCH 18, 2024

It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend.

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InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

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Oko

AUGUST 8, 2024

Yield Management Ad-yield management is how publishers manage supply and demand for their ad inventory, in order to maximize revenue and optimize pricing. By optimizing how your ad inventory is allocated and sold, you can enhance your earnings and improve overall ad performance.

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Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Preferred deal.

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Smart-Hub

JULY 29, 2024

The ad server definition can be divided into two key categories: An advertiser’s ad server: tools for hosting, rendering, and tracking advertising content. A publisher’s ad server: tools for distributing the content and managing ad inventory. SmartHub’s list of integration options includes OpenRTB 2.5,

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InMobi

OCTOBER 27, 2020

The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers.

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Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. This way, publishers can expect higher conversion rates.

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Monetize More

JUNE 8, 2022

As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. As a result of a user staying on a site longer, session RPM rises because the user consumes more content, creating more chances for conversions. Well, wonder no more! Get started here. Let’s talk.

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Automatad Inc.

OCTOBER 27, 2023

The ad tech industry has grown fast; publishers now use programmatic advertising to display website ads. It has become a few-millisecond process and occurs in real-time to get high demand for ad slots. You can ask them to implement video header bidding for you. It evokes the auction process.

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Monetize More

JUNE 13, 2023

This shift in advertising priorities can lead to a redistribution of budgets, causing a decline in ad rates across various publishing platforms. As ad inventory quantity goes up, the ad rates go down. More ads don’t mean more revenue. There are now more ad slots than there are advertisers looking to fill them.

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Automatad Inc.

FEBRUARY 9, 2023

Conversely, over 25% of people using Facebook or Instagram report feeling indifferent and not focused, compared to only 8% when using the open web. One such example is Header Bidding which is intended to support publishers and enable them to drive more value out of their ad inventory. We’re just a click away.

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Automatad Inc.

OCTOBER 26, 2023

Within content: Seamlessly integrate ads within your content, making them feel like a natural part of the user experience. Responsive design: Ensure your website and ad formats adapt to various devices and screen sizes for a consistent user experience. It reveals the cost of acquiring a customer through an ad.

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Monetize More

MAY 2, 2023

Advertisers can bid on each impression based on various criteria, such as the user’s location, device type, or browsing history. This allows advertisers to target their ads more effectively and only pay for ad impressions that are likely to result in conversions or other desired actions.

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Smart-Hub

OCTOBER 24, 2023

Get a Consultation For Free Contact us Real-Time Optimization Programmatic advertising allows for real-time adjustments to ad campaigns. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement.

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Brid.tv

SEPTEMBER 26, 2022

Display ad networks make display advertising possible. In other words, they are collections of websites and applications that serve display ads. Using these networks, publishers connect with advertisers to sell them their ad inventory. What to Look for in a Display Ad Network? Vibrant Media.

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Monetize More

MAY 20, 2023

They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate. With ad stack consulting publishers get constant support from the Recrue Media team to optimize their ad stack across different ad types such as display, native, video, and more.

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Monetize More

JUNE 1, 2023

It offers a wide range of ad formats, including display ads, text ads, and link units. AdSense delivers relevant ads based on your website’s content, which increases the chances of clicks and conversions. Key metrics to monitor include click-through rates, conversion rates, and revenue per click.

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Monetize More

FEBRUARY 24, 2023

Ad-Request RPM CPM’s two modes: 1. One of the key drivers of RPM and CPM growth is the increasing popularity of programmatic advertising, which allows advertisers to target their ads to specific audiences with greater precision. Another factor that will drive RPM and CPM growth is the rise of mobile advertising.

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Monetize More

NOVEMBER 24, 2022

Maximize Revenue with Mobile Video Ads. Keep optimizing your mobile ad inventory to attract high paying advertisers. Use both instream and outstream mobile video ads for more engagement. Keep your mobile video ads 15-30 seconds to attract attention and conversions. Interstitial Ads.

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Automatad Inc.

FEBRUARY 22, 2022

With OpenPath , The Trade Desk has launched an effort to stifle the unfair advantages and opaque practices carried out by Google’s Open Bidding that controls the programmatic supply chain. billion in 2021, has made the bold decision of ditching Google’s Open Bidding with the launch of its proprietary OpenPath. .

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NewProgrammatic

MARCH 15, 2022

That’s why below you’ll find a comprehensive overview of the search advertising industry in 2022, as well as industry insights on how to make an informed decision choosing brand-safe and user-friendly ad solutions for your business. What are Search Ads?

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Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.”

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Smart-Hub

JANUARY 23, 2023

In fact, it collects a large network of sites and connects them into a single stream, and allows all of them at once to sell inventory in the auction. The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory.

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VideoWeek

JUNE 30, 2023

While the program gives creators the chance to earn money without fear of alienating their followers with sponsored spam, some creators argue that this payment model has them making ads for free. Marketers are not required to pay creators an upfront fee, as the performance-based payments are determined by views, clicks and conversions.

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Brid.tv

SEPTEMBER 30, 2022

More specifically, pre-roll ads have a 47% better conversion rate than mid-rolls; and mid-rolls, in turn, have a 58% better conversion rate than post-rolls. . According to another study , it is not just the conversion rate that makes pre-roll ads great.

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Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. With creative optimization, you can constantly test high-performing creatives and replicate them to boost conversions and sales.

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VideoWeek

OCTOBER 25, 2024

The Programmatic Cloud for Video product aims to help publishers increase revenues, control ad auction dynamics, maximise ad delivery rates, and reduce their carbon footprint. We will continue to work closely with Jon over the course of his notice period as we look to appoint his successor.”

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MNTN

JANUARY 29, 2025

This ensures that ads are delivered to the right people, which increases the likelihood of conversion. Advertisers can use data such as impressions, clicks, and conversions to adjust their targeting and bidding strategies, resulting in better campaign performance. How Does Programmatic Advertising Work?

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Monetize More

FEBRUARY 7, 2023

Distributed ID Systems Google’s Privacy Sandbox First party data Publisher Provided Identifiers (PPIDs) Contextual advertising User Identity Graphs Private ID Matching Fingerprinting Zero Party Data PubGuru Header Bidding 1. Pubguru Header Bidding utilizes the biggest ID systems in-market.

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Monetize More

JUNE 17, 2022

PubGuru Header Bidding. Pubguru Header Bidding utilizes the biggest ID systems in-market. These APIs can help you get metrics equivalent to third party cookie data on conversions, ad targeting, remarketing, prevention of ad fraud and traffic bots, audience attribution, etc. Pubguru Header Bidding.

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