MobileAds

JANUARY 19, 2021

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players.

Ad Server 52

Ad Server Video Ads Rich Media Demand Side Platform 52

Monetize More

JUNE 8, 2022

As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session. Well, wonder no more! Let’s talk.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Monetize More

JUNE 22, 2022

Robust interstitial ad technology enables impactful transitioning of ads that are likely to have a high conversion rate. 100% fill rate of ad inventory with enhanced eCPMs. MediaNet for Interstitial Ads (5th biggest AdTech company). Lets deploy your interstitial ads. Instant setup process .

Ad network 52

Ad network Banner Fill rate CPM 52

Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. This way, publishers can expect higher conversion rates.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

InMobi

JUNE 5, 2018

There are some ad servers that can provide in-depth campaign analytics like engagement metrics and conversion reporting as well. DCOs (Dynamic Creative Optimizers) A Dynamic Creative Optimization company improves an advertiser’s creative performance by enhancing the ad unit’s features.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

RevX

APRIL 5, 2022

The efficiency of running ads depends significantly on access to high-quality and scalable inventory , as it is eventually the route to securing ad placements and obtaining the user's attention. While choosing a DSP for your campaign, keep an attentive eye on which ad inventory they offer and how they assure its quality.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

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SEPTEMBER 30, 2022

The most popular ad networks tend to be the ones that deliver the most creative formats, such as rich media, interstitials, and rewarded video. However, this doesn’t always mean they can provide the best value for publishers’ inventory. Rewarded video ads are a great way to drive more revenue from your users.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Smart-Hub

MARCH 19, 2024

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. For the same reason, native ads help marketers drive brand awareness. shares, comments, etc.)

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Brid.tv

SEPTEMBER 26, 2022

Display ad networks make display advertising possible. In other words, they are collections of websites and applications that serve display ads. Using these networks, publishers connect with advertisers to sell them their ad inventory. What to Look for in a Display Ad Network? Vibrant Media.

Ad network 52

Ad network CPC CPM CPA 52

Single Grain

JUNE 30, 2022

Since you can purchase digital ad space quickly through programmatic advertising, it enables you to reach your targeted audience by giving you access to an unlimited supply of ad inventory across millions of websites worldwide. This helps you identify the campaigns, mediums, devices, keywords, ad copies, landing pages, etc.,

Agency 52

Agency Advertising Retargeting Conversion 52

Ad Beat

JANUARY 1, 2020

On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Monetize More

NOVEMBER 24, 2022

Maximize Revenue with Mobile Video Ads. Keep optimizing your mobile ad inventory to attract high paying advertisers. Use both instream and outstream mobile video ads for more engagement. Keep your mobile video ads 15-30 seconds to attract attention and conversions. Interstitial Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Smart-Hub

OCTOBER 20, 2023

Thanks to a data-driven approach and real-time bidding, your ads are automatically served to the right audience. In this scenario, programmatic ad technology assists in purchasing ad inventories specifically designed for connected TV devices. Companion ads Companion ads may appear in parallel with linear or nonlinear ads.

Advertising 52

Advertising Non-Profit Retargeting Audience 52

Clearcode

AUGUST 13, 2023

In-app advertising, aka mobile-app advertising, refers to displaying ads within mobile apps on smartphones and tablets. Brands and advertisers run ad campaigns across multiple mobile apps to increase brand awareness and conversions, just like they do with other digital advertising channels, such as web advertising.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

MNTN

JANUARY 29, 2025

Programmatic vs Display Ads Display ads refer to a specific ad format (such as banners or rich media), while programmatic advertising is the automated method used to buy and place those ads. This ensures that ads are delivered to the right people, which increases the likelihood of conversion.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52