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However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of adinventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.
There are some ad servers that can provide in-depth campaign analytics like engagement metrics and conversion reporting as well. DCOs (Dynamic Creative Optimizers) A Dynamic Creative Optimization company improves an advertiser’s creative performance by enhancing the ad unit’s features. What specific websites/apps the ad ran on.
Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile adinventory automatically via a demand-side platform (DSP). For instance, in real-time bidding, the auction takes place at an ad exchange, and the whole process is completed within a couple of seconds.
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