Ad Monsters

NOVEMBER 10, 2024

Smart floor strategies help publishers retain control over auction outcomes, ensuring ad spaces are valued fairly and not falling victim to the race to the bottom. Embracing addressability solutions positions publishers to deliver personalized ads without relying on third-party cookies.

Ad Space 52

Ad Space Cookies Ad Inventory Audience 52

PubMatic

OCTOBER 5, 2023

We recommend publishers adopt the IAB’s new guidelines now about what qualifies as in-stream video ad placements and adopt the new video placement parameter (video.plcmt). Optimize to monetize – Take some time to review blocklists and confirm that your floor price settings and DSP mappings are consistent across all partners.

CPM 116

CPM Cookies Ad Inventory Video Ads 116

Martech

DECEMBER 21, 2021

Marketers in search of intelligent, targeted cross-screen campaigns in the post-cookie world will benefit from the kind of expanded open web marketplaces established by Microsoft and other partners in their network.

Advertising 121

Advertising Ad Inventory Cookies Media 121

VideoWeek

MARCH 26, 2025

Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. What are the challenges publishers face when it comes to Googles U-turn on cookies? Inventory quality and safety are also paramount. Its about time.

Education 59

Education Cookies Ad Tech Media 59

Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. Third-party cookie deprecation has created a pricing crisis for publishers. When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates.

CPM 97

CPM Cookies Impressions GDPR 97

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Site speed can become a slow killer in the long term especially with publishers having lots of ad inventory.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Monsters

SEPTEMBER 10, 2024

Is this about controlling CTV ad inventory? If this project comes to fruition, it won’t just pit TTD against CTV giants like Roku, Amazon, and Google — it will fundamentally reshape how ads are bought and sold in CTV land. They’ve been working on this project since the pandemic, and are said to go live in 2025. Absolutely.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

Martech

MAY 16, 2022

Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads. Walmart is the largest company with a media network that sells ad space and restricted access to their customer data. Marriott’s network will get a test run in the U.S.

Retail 98

Retail Media Ad Inventory Ad Space 98

Martech

APRIL 16, 2024

The digital ad ecosphere has met challenges due to snowballing privacy regulations and the deprecation of third-party cookies. But advertisers, facing competitive pressures, still see digital ads as an effective way to reach customers at all stages in their journeys and therefore continue to increase their digital spend.

Advertising 119

Advertising Retail Ad Inventory Cookies 119

Relevant-Digital

APRIL 23, 2024

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising revenues. Programmatic targeting has relied mainly on third-party cookies, and this targetability has influenced advertising outcomes and, thus, the value of ad inventory.

Cookies 52

Cookies Ad Inventory Advertising 52

Brid.tv

DECEMBER 6, 2023

After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Post-Cookie Era Starts! Google’s third-party cookie phase-out is finally scheduled to start at the beginning of 2024. Yet, that’s just the beginning.

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.”

Cookies 90

Cookies Ad Server Ad Exchange MarTech 90

Digiday

SEPTEMBER 27, 2022

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. In short, they need to supply more information about the quality of their cookieless ad inventory, according to Wohl.

Cookies 76

Cookies Viewability Impressions Ad Inventory 76

Relevant-Digital

NOVEMBER 13, 2023

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising revenues. Programmatic targeting has relied mainly on third-party cookies, and this targetability has influenced advertising outcomes and, thus, the value of ad inventory.

Cookies 52

Cookies Ad Inventory Advertising 52

Relevant-Digital

DECEMBER 10, 2024

At the core of a digital publishers success lies the ability to offer high-quality ad inventory that attracts valuable advertisers. In this context, SSP-curated deals have emerged as an intriguing way to enhance the value of ad inventory and achieve better performance.

Ad Inventory 52

Ad Inventory Cookies Advertising 52

Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

Ad Monsters

AUGUST 23, 2022

That email list ultimately allowed us to launch the.com and helped us build up our ad inventory.” . Online publishing was still a new concept at the time, but Complex saw the benefits of ad revenue on the open web and used it to keep content free. The Art of the Pivot: Using Your Built-In Audience.

Banner 98

Banner Ad Ops Food Audience 98

MNTN

DECEMBER 18, 2024

In a cookieless world, CTV retargeting leverages first party data and deterministic matching to identify and reconnect with users who have shown prior interest, ensuring relevant ads are displayed to the right households across connected devices.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Basis

DECEMBER 22, 2022

We saw a slew of new regulations introduced and passed across the globe, increasingly strident data privacy crackdowns from regulators, and yet another delay of third-party cookie deprecation in Google’s Chrome browser. Privacy regulations are tightening, third-party cookies are (eventually?) Law and Order: BTU (Big Tech Unit).

Advertising 98

Advertising Cookies Ad Inventory Media 98

Monetize More

JULY 8, 2022

Publishers can use In-App Header Bidding to simultaneously offer their ad inventory to multiple demand partners through this programmatic advertising technology, guaranteeing a real-time, unified auction. In-app header bidding came up as a transparent & justifiable way of auctioning and buying ad inventory.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Ad Monsters

JUNE 4, 2024

They can’t set aside some ‘test and learn’ budgets while hoping that all the targeting tools, identifiers, and post-cookie offerings that CTV has dangled — producing the ultimate combination of precision targeting and big screen branding — get put in place. Rather, politicians have a high-stakes race to run now. .’

Ad Inventory 107

Ad Inventory Cookies Advertising Ad Tech 107

Martech Series

OCTOBER 3, 2022

saw better than average performance on campaigns transacted through FuboTV’s ad inventory. Cost per action (CPA) was reduced by 9%, conversion rate was 25% stronger and return on ad spend (ROAS) improved by 14% when compared to overall average campaign performance. Unified ID 2.0 As the first CTV partner to adopt Unified ID 2.0,

Advertising 71

Advertising CPA Conversion Rate Impressions 71

VideoWeek

MAY 19, 2023

Google says Privacy Sandbox Tools are Nearly Finished; Outlines Testing Plans Google this week released an update on progress within its Privacy Sandbox, its initiative for developing replacements for third-party cookies within its Chrome browser.

Cookies 52

Cookies Non-Profit Agency Media 52

Basis

SEPTEMBER 13, 2022

In open auction transactions, anyone can buy or sell ad inventory without either side knowing who’s on the other end. Back in July 2022, Google once again announced it is delaying third-party cookie deprecation in its Chrome browser—this time until the second half of 2024. The reasons behind this trend?

Advertising 98

Advertising Cookies Rich Media Video Ads 98

Ad Monsters

JULY 20, 2022

enables consistent signaling to advertisers about the “aboutness” of the site or app where ad inventory is available. graphs, and other emerging technologies like clean rooms will likely play an important role in that future state as cookie I.D.s, Next, you’re releasing Ad Product Taxonomy 1.1

Audience 97

Audience Real Estate Demand Side Platform Food 97

SODP

JUNE 24, 2021

78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. The loss of third-party cookies and mobile identifiers for ad inventory across paid channels means advertisers will be eager to explore new ways to maintain their reach levels and engage high-value audiences.

Marketing 52

Marketing Cookies Ad Inventory Audience 52

InMobi

NOVEMBER 27, 2018

Publishers have responded to this move, more than doubling video ad inventory from 2017 to 2018. On the InMobi Exchange alone, we saw a 400 percent increase in video ad inventory in Q1 2018 vs. Q1 2017. It’s an exciting time for the ecosystem as far as mobile video ads are concerned.”

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

MNTN

AUGUST 30, 2024

Header bidding allows multiple bids to occur before the ad server is called. As a result, publishers are able to get the best possible price for their inventory. Header Bidding vs. Open Auction In an open auction, a publisher makes their ad inventory available to the highest bidder in a single exchange environment.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

Header bidding allows multiple bids to occur before the ad server is called. As a result, publishers are able to get the best possible price for their inventory. Header Bidding vs. Open Auction In an open auction, a publisher makes their ad inventory available to the highest bidder in a single exchange environment.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Martech Series

DECEMBER 16, 2022

This is matched to Audigent’s privacy-safe, cookie-free identifier, providing marketers a precision, 360-degree view of consumers’ choices, preferences, and habits, at scale. Advertisers want to package unique audience insights with premium ad inventory.

Cookies 60

Cookies Ad Inventory Audience MarTech 60

MNTN

JULY 15, 2022

Disney Teams With the Trade Desk To Boost Connected TV Ad Business – Disney and The Trade Desk, the media-buying platform that works with advertisers to bid for digital ad inventory, have a new deal to work together in Connected TV and to apply new post-cookie ad technology to target commercials to viewers.

Marketing 90

Marketing Ad Inventory Cookies Ad Tech 90

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Brid.tv

DECEMBER 29, 2023

While garnering success in the past, behavioral targeting has many problems advertisers today wish to avoid, especially now, in the wake of the post–cookie era (age of privacy). So, an alternative solution for you would be employing contextual targeting — a less intrusive way to deliver relevant video ads to the end user.

Video Ads 94

Video Ads A/B Testing Retargeting Conversion Rate 94

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. State of Texas.).

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110