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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

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Programmatic Advertising: The Ultimate Guide

illumin

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.

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Behind-The-Scenes of Header Bidding and How It Creates Better Ad Quality for Publishers

Ad Monsters

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers.

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Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. What Is a Programmatic Advertising Platform?

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Header Bidding: What Is It & How Does It Work?

MNTN

Header bidding allows multiple bids to occur before the ad server is called. As a result, publishers are able to get the best possible price for their inventory. Header Bidding vs. Open Auction In an open auction, a publisher makes their ad inventory available to the highest bidder in a single exchange environment.

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Header Bidding: What Is It and How Does It Work?

MNTN

Header bidding allows multiple bids to occur before the ad server is called. As a result, publishers are able to get the best possible price for their inventory. Header Bidding vs. Open Auction In an open auction, a publisher makes their ad inventory available to the highest bidder in a single exchange environment.