Ad Inventory Cookies Fashion 
Basis
JULY 24, 2023
Say you're running an ad campaign, and you want to target 35-year-old moms who enjoy board games and luxury fashion. How do you serve ads to that specific audience? It's important to note that the deprecation of third-party cookies will impact how advertisers can leverage third-party data in behavioral targeting.
Brid.tv
AUGUST 31, 2022
Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? There are two primary ad insertion methods with the currently available technology: Client-Side Ad Insertion (CSAI).
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InMobi
APRIL 4, 2019
With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. It’s like an open exchange, but on a much smaller scale.
Brid.tv
OCTOBER 1, 2024
What was once a last resort for remnant ad inventory has now become the selling method of choice for publishers big and small. Within programmatic advertising, video ads are the reigning king, with over 50% of programmatic ad spend going to videos. It uses precise, real-time data to target the right audience for each ad.
VideoWeek
JUNE 24, 2022
Future has become the sixth largest publisher in the US judging by Comscore’s audience tracking data following the completion of its acquisition of fashion brand Who What Wear, The Times reported this week. Apple News Picks NBCUniversal to Sell Ads in UK. UK Shifts to Opt-Out Model for Cookie Consent, read on VideoWeek.
Automatad Inc.
FEBRUARY 22, 2022
ECI Media Management’s report highlights consumer price inflation in the US, while ad price inflation is projected to increase in a comparatively moderate fashion. Dotdash to combine ad stacks with Meredith and focus on contextual advertising to prepare for a cookieless future. Related Read: What is GDPR? AdTech Trends.
NewProgrammatic
MARCH 15, 2022
That’s why below you’ll find a comprehensive overview of the search advertising industry in 2022, as well as industry insights on how to make an informed decision choosing brand-safe and user-friendly ad solutions for your business. What are Search Ads?
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