Playwire

FEBRUARY 24, 2025

Key Points Prebid offers significant revenue potential by enabling real-time competitive bidding from multiple demand partners, potentially driving up ad prices and maximizing the value of each ad impression. While Prebid.js

Ad Inventory 52

Ad Inventory Cookies Impressions Header Bidding 52

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. Through seller-defined audiences, advertisers can segment users based on interest and purchase intent using the IAB Tech Lab’s audience taxonomy standard rather than PII or cookies.

Advertising 126

Advertising Cookies Ad Inventory Audience 126

Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. How Does Open Bidding Work?

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Monetize More

OCTOBER 13, 2022

Dynamic Price Floor Optimization is the process of selling ads that involve setting a base price for the publisher’s ad inventory and then automatically fine-tuning the price for maximum yield. Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Preferred deal.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Smaato So Which Programmatic Ad Platform Is Best for You?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Automatad Inc.

MAY 9, 2023

Migration to Google Ad Manager Revenue Share Products & Services Ad Revenue Optimization Premium Demand Partners Technical Support Inventory Quality & Performance We’ve explained all the factors in detail for your reference. Sometimes, your manager header bidding provider will also be a Google AdX partner.

Ad Exchange 52

Ad Exchange Header Bidding Impressions Ad Inventory 52

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! It also gives suggestions accordingly, like in the picture below, where it suggested using Google Publisher Tag’s lazy loading to load the 11 ads out of view.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! It also gives suggestions accordingly, like in the picture below, where it suggested using Google Publisher Tag’s lazy loading to load the 11 ads out of view.

Viewability 52

Viewability CPM Impressions Fill rate 52

Brid.tv

SEPTEMBER 30, 2022

This ensures more ad impressions, as they only count after a user watches the ad for a certain number of seconds. The impending death of the third-party cookie is destined to change the landscape of digital advertising. If so, you will need to join an ad network and sell your ad inventory.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

Automatad Inc.

NOVEMBER 8, 2023

It is an open marketplace that runs auctions in real-time, connects the publishers with wider demands, and gets the best price for the ad inventory. On the other hand, it connects the advertisers with the ideal publishers for their ad campaign and gets the best ad slot. They offer various user-friendly ad formats.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. With contextual advertising, prospects see ads based on their online behaviors and internet search history.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

OCTOBER 1, 2024

The winning bid is awarded the ad impression, and the end user sees the ad on the publishers website. The most common auctioning method used in programmatic video advertising is video header bidding , which allows demand sources to place bids at the same time.

Advertising 52

Advertising Video Ads Header Bidding Demand Side Platform 52

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. The platform offers a variety of ad formats as well.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

OCTOBER 17, 2022

For now, you can still use behavioral targeting to ensure the ad is relevant to the viewer’s interests, search history, and online behavior. However, the upcoming phaseout of third-party cookies will soon render this targeting method useless. The player should be optimized for VAST and VPAID ad tags and video header bidding.

Video Ads 52

Video Ads Header Bidding Pop-Up Ad network 52

NewProgrammatic

MARCH 15, 2022

That’s why below you’ll find a comprehensive overview of the search advertising industry in 2022, as well as industry insights on how to make an informed decision choosing brand-safe and user-friendly ad solutions for your business. What are Search Ads?

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Automatad Inc.

FEBRUARY 22, 2022

Furthermore, consumers seem to have not perceived any tangible advantages apart from being asked to consent to the usage of browser cookies on all EU sites these days. Google’s Open Bidding, an effort by the tech giants to quash header bidding and the revelations of the recent Jedi Blue project, has resulted in a loss of faith.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The first ever ad server was invented by a company called FocaLink Media Services in 1995. DSPs) before their ad server loads other tags, such as direct deals.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Automatad Inc.

MARCH 8, 2022

As third-party cookies become obsolete, anonymized IDs (tokenization) and monetization of first-party data are expected to trend in 2022. Publishers usually don’t make first-party data available in the bidstream because of privacy concerns and scalability issues, but this is changing as the deprecation of third-party cookies nears.

Audience 52

Audience Header Bidding Cookies GDPR 52

Monetize More

JULY 28, 2022

Open Bidding comes with granular reporting and billing and publishers with Google Ad Manager (GAM) set up can get started with Open Bidding right away. This guide breaks down all you need to know about Open Bidding so that you don’t mix it up with header bidding. What is Google Open Bidding?

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72

YieldBird

JANUARY 31, 2025

– I think the market will try to find effective ways to lower the overall take rate – more direct integrations by large advertisers through header bidding integrations. – The programmatic market for publishers has been dynamically developing thanks to: Header Bidding 2.0 Adnuntius, TTD Open Path, etc.)

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies ! PubGuru Header Bidding.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52

Monetize More

MAY 31, 2022

Before header bidding became popular, publishers and advertisers often used CPM as the main metric to decide which demand partners should be given priority in the waterfall system. rCPM calculation is extremely important when you’re using header bidding since many decisions are made based on the CPM an ad network offers.

CPM 119

CPM Header Bidding Fill rate Impressions 119