Ad Monsters

SEPTEMBER 10, 2024

Is this about controlling CTV ad inventory? If this project comes to fruition, it won’t just pit TTD against CTV giants like Roku, Amazon, and Google — it will fundamentally reshape how ads are bought and sold in CTV land. They’ve been working on this project since the pandemic, and are said to go live in 2025. Absolutely.

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Advertising Retail Manufacturing Ad Inventory 111

VideoWeek

SEPTEMBER 27, 2024

After the tech giant scrapped plans to remove third-party cookies from Chrome in July, the CMA invited stakeholders to share their views on the new approach, which includes making the Privacy Sandbox optional instead of replacing third-party cookies altogether. Read more on VideoWeek.

Retail 98

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VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory. FreeWheel acquired the Beeswax DSP in 2020.

Marketing 52

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VideoWeek

MAY 26, 2023

Samsung Ads Europe is the first company to publicly announce the results of using DV’s CTV viewability measurement solution, the companies noted. Luxury Advertisers are Optimistic About 2023, says GroupM Luxury brands’ ad spend as a percentage of revenue increased to 8.0 Read more on VideoWeek. percent last year, up from 7.3

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Digiday

NOVEMBER 2, 2022

The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Increasing ad inventory is one solution for publishers to sell more turnkey ad campaigns that don’t need long lead times. More, cheaper ad inventory.

Media 69

Media Ad Inventory Video Ads Advertising 69

VideoWeek

AUGUST 30, 2024

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. The trade body argues that having user controls managed at the browser level, as opposed to cookie banners, would have “serious legal and commercial risks for the ad-funded internet.” Warner Bros.

Retail 52

Retail Media Non-Profit Ad Tech 52

VideoWeek

JULY 8, 2022

Vevo and WebAds have signed a deal enabling the independent sales house to conduct direct ad sales on behalf of Vevo in the Dutch, Spanish, French and German markets. The agreement allows advertisers to buy Vevo ad inventory on CTV with their campaigns guaranteed to run alongside premium music video content. “We

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