Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

Marketing 101

Marketing Affiliates CPA ROI 101

Ad Monsters

NOVEMBER 10, 2024

Flooring with Finesse: Don’t Let Low Bids Undercut Your Value Smart flooring strategies are becoming increasingly essential as publishers strive to maximize yield in a fluctuating market. Embracing addressability solutions positions publishers to deliver personalized ads without relying on third-party cookies.

Ad Space 52

Ad Space Cookies Ad Inventory Audience 52

VideoWeek

MARCH 26, 2025

Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. What are the challenges publishers face when it comes to Googles U-turn on cookies? More clients, more monetisation. Its about time.

Education 59

Education Cookies Ad Tech Media 59

Martech

DECEMBER 21, 2021

Marketers in search of intelligent, targeted cross-screen campaigns in the post-cookie world will benefit from the kind of expanded open web marketplaces established by Microsoft and other partners in their network. The market is shifting towards full-stack, horizontally-integrated providers,” said Goodman. “A

Advertising 117

Advertising Ad Inventory Cookies Media 117

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 The Key Functionalities of a DSP The Key Advantages of a DSP Key DSP Market Drivers Should Companies Build, Rent or Buy a DSP? billion in 2022 and is projected to reach $92.12

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech

MAY 16, 2022

Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads. Walmart is the largest company with a media network that sells ad space and restricted access to their customer data. Get the daily newsletter digital marketers rely on.

Retail 98

Retail Media Ad Inventory Ad Space 98

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. Third-party cookie deprecation has created a pricing crisis for publishers. When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates.

CPM 97

CPM Cookies Impressions GDPR 97

MNTN

JULY 15, 2022

There is always a lot of breaking news for marketers to sift through. In digital marketing news, the recent economic uncertainty has made many brands eager to get started on their plans for if the economy goes sideways. Luckily, we created this roundup so you can see it all in one place. CONNECTED TV & STREAMING. Cannes You Dig It?

Marketing 90

Marketing Ad Inventory Cookies Ad Tech 90

Ad Monsters

SEPTEMBER 10, 2024

If true, this bold move could shake up the CTV market. Is this about controlling CTV ad inventory? If this project comes to fruition, it won’t just pit TTD against CTV giants like Roku, Amazon, and Google — it will fundamentally reshape how ads are bought and sold in CTV land. So, what’s the play here? Absolutely.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

Martech

APRIL 16, 2024

The digital ad ecosphere has met challenges due to snowballing privacy regulations and the deprecation of third-party cookies. But advertisers, facing competitive pressures, still see digital ads as an effective way to reach customers at all stages in their journeys and therefore continue to increase their digital spend.

Advertising 115

Advertising Retail Ad Inventory Cookies 115

Digiday

SEPTEMBER 27, 2022

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. It requires the bidders and the marketers to put a value on what we’re considering non-addressable.

Cookies 78

Cookies Viewability Impressions Ad Inventory 78

Brid.tv

DECEMBER 6, 2023

After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Post-Cookie Era Starts! Google’s third-party cookie phase-out is finally scheduled to start at the beginning of 2024. Yet, that’s just the beginning.

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.”

Cookies 87

Cookies Ad Server Ad Exchange MarTech 87

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. IAS will identify content as misinformation for advertisers running campaigns across YouTube ad inventory.

Retail 98

Retail Marketing Audience Media 98

SODP

JUNE 24, 2021

78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. The research is launched in parallel to LiveRamp’s report ‘Marketing in the first-party future: publishers, brands and authenticated data’. The opportunity available to publishers is real.

Marketing 52

Marketing Cookies Ad Inventory Audience 52

MNTN

DECEMBER 18, 2024

Connected TV (CTV) has opened up an exciting new world of retargeting opportunities for digital marketers. Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Basis

DECEMBER 22, 2022

Now, without further ado, please accept this humble offering of 22 think pieces, explainers, and news stories that helped capture the past year in digital marketing. Takeaways for Marketers From the IAB’s State of Data Report. Privacy regulations are tightening, third-party cookies are (eventually?) The best part?

Advertising 98

Advertising Cookies Ad Inventory Marketing 98

Ad Monsters

JUNE 4, 2024

Many marketers are – let’s say – generally excited about the promised targeting power of CTV. And if they lose – they don’t just slip behind in market share. If an unwelcome ad adjacency is a nightmare for the average CMO, it could prove fatal to the wrong political campaign.

Ad Inventory 107

Ad Inventory Cookies Advertising Ad Tech 107

Martech Series

OCTOBER 3, 2022

saw better than average performance on campaigns transacted through FuboTV’s ad inventory. Cost per action (CPA) was reduced by 9%, conversion rate was 25% stronger and return on ad spend (ROAS) improved by 14% when compared to overall average campaign performance. Unified ID 2.0 As the first CTV partner to adopt Unified ID 2.0,

Advertising 71

Advertising CPA Conversion Rate Impressions 71

Basis

SEPTEMBER 13, 2022

of all spending on US digital display inventory—a broad bucket that includes digital display (obviously!), By 2024, programmatic CTV video ad spend is projected to sustain its solid double-digit growth and likely play an even bigger role in the broader TV advertising market. The reasons behind this trend?

Advertising 98

Advertising Cookies Rich Media Video Ads 98

Ad Monsters

AUGUST 23, 2022

Since Ecko was marketing to a hip hop and sneaker culture audience that was considered a subculture at the time, advertisers were unsure of their value. That email list ultimately allowed us to launch the.com and helped us build up our ad inventory.” . But Ecko’s unconventional data collection tactic proved fruitful. .

Banner 98

Banner Ad Ops Food Audience 98

TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March. State of Texas.).

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Basis

OCTOBER 6, 2022

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. ad spend to top $300 billion for the first time by year’s end, Magna predicts [:05]. Digital Media Insights in Political Marketing—2022 Elections Edition [:06]. Welcome to Scout!

Ad Inventory 52

Ad Inventory Marketing Cookies Media 52

VideoWeek

MAY 19, 2023

Google says Privacy Sandbox Tools are Nearly Finished; Outlines Testing Plans Google this week released an update on progress within its Privacy Sandbox, its initiative for developing replacements for third-party cookies within its Chrome browser.

Cookies 52

Cookies Non-Profit Agency Media 52

Martech Series

DECEMBER 16, 2022

The initiative enables marketers to deploy Experian’s audience ecosystem across addressable and programmatic inventory, digital-video and over 139 million IDs in connected-TV. Marketing Technology News: MarTech Interview with Hila Shitrit Nissim, CMO at BLEND.

Cookies 60

Cookies Ad Inventory Audience MarTech 60

Basis

MARCH 22, 2023

One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket. Yet, there was cautious optimism for ad dollars flowing into the market. CTV ads was almost half of direct spending for 2022 political marketers.

Advertising 95

Advertising Impressions CPM Cookies 95

Ad Monsters

JULY 20, 2022

enables consistent signaling to advertisers about the “aboutness” of the site or app where ad inventory is available. graphs, and other emerging technologies like clean rooms will likely play an important role in that future state as cookie I.D.s, Next, you’re releasing Ad Product Taxonomy 1.1

Audience 97

Audience Real Estate Demand Side Platform Food 97

MNTN

AUGUST 30, 2024

It can be a great addition to your marketing mix and provide a new way of getting your brand in front of prospective customers. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. website owners) to offer ad slots on multiple exchanges at the same time.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

It can be a great addition to your marketing mix and provide a new way of getting your brand in front of prospective customers. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. website owners) to offer ad slots on multiple exchanges at the same time.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Digiday

MARCH 9, 2023

In an ad market mired in upheaval, the publisher alliance Ozone is an outlier. It’s not having to make sweeping cuts to keep costs down, nor is it struggling any more than it normally would for ad dollars. Its ads business is in a good spot. In fact, it’s pretty much business as usual for the alliance.

Advertising 72

Advertising Impressions Ad Inventory Audience 72

Brid.tv

DECEMBER 29, 2023

While garnering success in the past, behavioral targeting has many problems advertisers today wish to avoid, especially now, in the wake of the post–cookie era (age of privacy). So, an alternative solution for you would be employing contextual targeting — a less intrusive way to deliver relevant video ads to the end user.

Video Ads 94

Video Ads A/B Testing Retargeting Conversion Rate 94

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Digiday

OCTOBER 10, 2022

Ad inventory for The 7 DMV will mirror the units available in the flagship newsletter, which tends to include a presenting sponsor and one to two ads. Newsletter viewability isn’t determined by platforms’ algorithms, Berkowitz added. The Washington Post did not provide pricing on these units. “An

Viewability 76

Viewability Ad Inventory Audience Entertainment 76

InMobi

MARCH 19, 2025

The ability to precisely identify and target individual users‍‍‍ – what the industry calls “addressability”– has long been at the heart of digital marketing. Marketers are now facing a “back to the future” moment.

Audience 52

Audience Advertising Fill rate Cookies 52

InMobi

MAY 5, 2022

June 2021: Google announces that it is set to expire support for third-party cookies in Chrome in 2023. In turn, advertisers have the right to know that their advertising spend reached its intended audience, the majority of which is people likely to be interested in, or in-market for, its products and services. April 2021: iOS 14.5

Advertising 52

Advertising Ad Inventory Audience Cookies 52