VideoWeek

MARCH 26, 2025

Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. At the same time, media buyers are starting to look beyond short-term metrics to assess the value of programmatic campaigns.

Education 59

Education Cookies Ad Tech Advertising 59

Martech

DECEMBER 21, 2021

The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides. algorithmic optimization, etc.) Xandr fixes a lot of that immediately.”. Why we care.

Advertising 117

Advertising Ad Inventory Cookies Media 117

Ad Monsters

SEPTEMBER 10, 2024

Is this about controlling CTV ad inventory? If this project comes to fruition, it won’t just pit TTD against CTV giants like Roku, Amazon, and Google — it will fundamentally reshape how ads are bought and sold in CTV land. Owning the Ecosystem: More Than Just Ads The Trade Desk’s ambitions go way beyond simply building a TV OS.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

Martech

APRIL 16, 2024

ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. Retail media. Social media ad revenue rose 8.7%

Advertising 115

Advertising Retail Ad Inventory Cookies 115

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Brid.tv

DECEMBER 6, 2023

After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! This dynamic media lets users watch a single video from any angle possible as if they were there. Post-Cookie Era Starts!

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.” Why we care.

Cookies 87

Cookies Ad Server Ad Exchange MarTech 87

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. What is a retail media network? Was it the creative?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Digiday

SEPTEMBER 27, 2022

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. In short, they need to supply more information about the quality of their cookieless ad inventory, according to Wohl.

Cookies 79

Cookies Viewability Impressions Ad Inventory 79

Digiday

NOVEMBER 2, 2022

This week’s Media Briefing takes a look at the pressure publishers are under to win advertisers’ remaining fourth quarter budgets ahead of the holiday season. The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending.

Media 69

Media Ad Inventory Video Ads Advertising 69

Ad Monsters

JUNE 4, 2024

They can’t set aside some ‘test and learn’ budgets while hoping that all the targeting tools, identifiers, and post-cookie offerings that CTV has dangled — producing the ultimate combination of precision targeting and big screen branding — get put in place. Rather, politicians have a high-stakes race to run now.

Ad Inventory 107

Ad Inventory Cookies Advertising Ad Tech 107

Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. For the first time in a while, premium publishers like Bloomberg Media are operating from a position of strength. Anything that dilutes this position is a risk — including ad tech vendors. And why would it?

Media 69

Media Advertising Ad Tech Demand Side Platform 69

Digiday

FEBRUARY 2, 2023

Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. How have marketers’ approaches to retail media networks evolved in the last year? Let’s talk more about that.

Retail 68

Retail Media Retargeting Ad Inventory 68

Relevant-Digital

SEPTEMBER 25, 2024

This year, Relevant Digital was also present at our booth, showcasing our modular SaaS solution, Relevant Yield, designed to help publishers monetise ad inventory more efficiently. of programmatically bought ads, while search and social media advertising also saw significant growth.

Media 52

Media Advertising Retail Cookies 52

Ad Monsters

AUGUST 23, 2022

In addition, the data collection from Ecko’s audience allowed him to prove to advertisers that the audience who bought his clothes was a valuable revenue generator for a media brand. That email list ultimately allowed us to launch the.com and helped us build up our ad inventory.” .

Banner 98

Banner Ad Ops Food Audience 98

Basis

DECEMBER 22, 2022

We saw a slew of new regulations introduced and passed across the globe, increasingly strident data privacy crackdowns from regulators, and yet another delay of third-party cookie deprecation in Google’s Chrome browser. Privacy regulations are tightening, third-party cookies are (eventually?) Law and Order: BTU (Big Tech Unit).

Advertising 98

Advertising Cookies Ad Inventory Marketing 98

Basis

SEPTEMBER 13, 2022

What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. of all spending on US digital display inventory—a broad bucket that includes digital display (obviously!), This year, it is estimated that programmatic will account for a massive 90.2%

Advertising 98

Advertising Cookies Rich Media Video Ads 98

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. We are hard at work delivering generative AI applications that empower advertisers to craft visually stunning, high-performing ads.”

Retail 98

Retail Marketing Audience Media 98

VideoWeek

MAY 19, 2023

Google says Privacy Sandbox Tools are Nearly Finished; Outlines Testing Plans Google this week released an update on progress within its Privacy Sandbox, its initiative for developing replacements for third-party cookies within its Chrome browser.

Cookies 52

Cookies Non-Profit Agency Media 52

Martech Series

OCTOBER 3, 2022

saw better than average performance on campaigns transacted through FuboTV’s ad inventory. Cost per action (CPA) was reduced by 9%, conversion rate was 25% stronger and return on ad spend (ROAS) improved by 14% when compared to overall average campaign performance. Unified ID 2.0 As the first CTV partner to adopt Unified ID 2.0,

Advertising 71

Advertising CPA Conversion Rate Impressions 71

MobileAds

JANUARY 25, 2021

Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

VideoWeek

MARCH 27, 2023

The AOP specifically called out content verification vendors, which have privileged access to publishers’ web page data in order to verify ad placement and quality to buyers. Publishers have specifically made this data available to these vendors, in order to demonstrate media quality to the buy-side.

Ad Inventory 59

Ad Inventory Ad Tech Cookies Agency 59

Martech Series

DECEMBER 16, 2022

Experian identity resolution and targeting capabilities now available, packaged with curated media across programmatic channels, including desktop, mobile & CTV. Through the practice of supply-side data curation and optimization, Audigent pairs first-party audiences with premium inventory through private marketplaces (PMPs).

Cookies 60

Cookies Ad Inventory Audience MarTech 60

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys.

Marketing 101

Marketing Affiliates CPA ROI 101

MNTN

JULY 15, 2022

An Analysis of 2022 Cannes Lions Winners – This year’s Cannes Lions Festival of Creativity celebrated ads that prioritized empathy and authenticity in a dangerous time, and brands can learn a thing or two from the winning ad creative. Learn about the tips that can take your posts to the next level.

Marketing 90

Marketing Ad Inventory Cookies Ad Tech 90

Digiday

SEPTEMBER 26, 2022

Publishers’ ID overload concerns echo the issues that media companies dealt with several years ago after cramming code from supply-side platforms and ad exchanges onto their sites in order to sell their ad inventory across as many programmatic marketplaces as possible (or at least practical).

Cookies 69

Cookies Ad Tech Ad Exchange Ad Inventory 69

Basis

MARCH 22, 2023

This experience gives our team a diversified view on how digital media is being utilized in political marketing. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Majority share for mobile ads served via programmatic is steady. CTV vendors are driving direct spending.

Advertising 95

Advertising Impressions CPM Cookies 95

Ad Monsters

JULY 20, 2022

enables consistent signaling to advertisers about the “aboutness” of the site or app where ad inventory is available. Given heightened concern around media responsibility and transparency leading up to the midterms in the U.S., Next, you’re releasing Ad Product Taxonomy 1.1 mobile I.D.s,

Audience 97

Audience Real Estate Demand Side Platform Food 97

Digiday

FEBRUARY 22, 2023

In this week’s Media Briefing, Capital B’s Gillian White discusses the non-profit news publication’s latest expansion into Gary, Indiana. How have your responsibilities changed now that you’re overseeing the whole revenue mix for a non-profit media organization?

Media 69

Media Non-Profit Conversion SEO 69

Digiday

MARCH 9, 2023

Reach plc, Guardian News & Media and Telegraph Media Group — invested more money into the venture at the turn of the year. Mail Metro Media just announced a pilot deal, for example. Advertising investment in premium publishing is still underweight at least when compared to social media,” said Reeve. “We

Advertising 73

Advertising Impressions Ad Inventory Audience 73

Smart-Hub

JANUARY 16, 2024

Since advertising algorithms allow for collecting data and making real-time decisions, it gets much easier for media buyers to adjust their strategies. This Amazon advertising algorithm works like any programmatic solution, allowing advertisers to automate the process of purchasing ad inventory. Then contact us to learn more!

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

SODP

JUNE 24, 2021

78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. The loss of third-party cookies and mobile identifiers for ad inventory across paid channels means advertisers will be eager to explore new ways to maintain their reach levels and engage high-value audiences.

Marketing 52

Marketing Cookies Ad Inventory Audience 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Basis

OCTOBER 6, 2022

Digital Media Insights in Political Marketing—2022 Elections Edition [:06]. Speaking of CTV : according to Basis Technologies’ 2022 Digital Media Insights in Political Marketing survey, growth in the channel is considered the most prominent development for digital campaigns.

Ad Inventory 52

Ad Inventory Marketing Cookies Media 52

InMobi

MARCH 19, 2025

Unlike traditional analog media, addressable media allows advertisers to create personalized experiences that resonate with users on a granular level. Buy-side platforms must now evaluate more ad requests to reach their target audience, increasing infrastructure costs and reducing overall efficiency.

Audience 52

Audience Advertising Fill rate Cookies 52