InMobi

NOVEMBER 12, 2014

Interestingly, the exponential growth of mobile and smartphone adoption has not witnessed a corresponding increase in mobile ad spends. The amount of time spent on mobile media consumption is disproportionate to the advertising share on mobile.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

Clearcode

MAY 24, 2023

The main benefit of running header bidding auctions in web browsers is that it’s easier to identify individuals, e.g. via cookies. The more demand partners a publisher works with, the longer it will take to display the ads, which can cause a poor user experience. vs Prebid Server: Which Option Delivers the Most Ad Revenue?

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Brid.tv

DECEMBER 28, 2022

First of all, both ad-based and transaction-based monetization strategies are predicted to continue thriving. However, with the death of the third-party cookie silently looming over the advertising industry, data monetization is expected to become increasingly profitable, too. But what changes can we expect to see in 2023?

Non-Profit 52

Non-Profit Affiliates Mobile Ads Video Ads 52

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network 52

Ad network Banner Fill rate CPM 52

InMobi

JULY 15, 2016

The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context. Most mobile creatives are refitted versions of their desktop siblings and are not optimized to perform on mobile devices.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. These technologies can analyze vast amounts of cookie data, enabling more accurate audience targeting, ad placement optimization and predictive modeling for campaign performance.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

MobileAds

JANUARY 24, 2021

A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server , which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server.

Ad Server 52

Ad Server Impressions Demand Side Platform Ad network 52

Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The first ever ad server was invented by a company called FocaLink Media Services in 1995. In 2006, AdMob, a mobile ad network, was founded.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

JULY 8, 2022

Azerion acquired the French and German subsidiaries of mobile ad tech firm Madvertise this week. Vevo and WebAds have signed a deal enabling the independent sales house to conduct direct ad sales on behalf of Vevo in the Dutch, Spanish, French and German markets. ” The Week in Tech. Azerion Buys Madvertise for €11.3

Ad Tech 98

Ad Tech eCommerce Agency Media 98

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech 52

Ad Tech Audience Agency Media 52