Martech Series

OCTOBER 3, 2022

In fact, an e-commerce retailer with a large first-party CRM data set that was using UID 2.0 saw better than average performance on campaigns transacted through FuboTV’s ad inventory. The solution also decreases the industry’s reliance on third-party cookies, which only account for browser-based environments. “As

Advertising 71

Advertising CPA Conversion Rate Impressions 71

Martech Series

DECEMBER 16, 2022

Advertisers can now activate Audigent inventory and media products that have been curated against Experian’s industry-leading audience segments, including Financial Services, Retail Shopper, and Auto consumers. Advertisers want to package unique audience insights with premium ad inventory.

Cookies 60

Cookies Ad Inventory Audience MarTech 60

Relevant-Digital

SEPTEMBER 25, 2024

This year, Relevant Digital was also present at our booth, showcasing our modular SaaS solution, Relevant Yield, designed to help publishers monetise ad inventory more efficiently. of programmatically bought ads, while search and social media advertising also saw significant growth. Display advertising accounted for 51.9%

Media 52

Media Advertising Retail Cookies 52

InMobi

AUGUST 9, 2017

Retargeting on Desktop vs Mobile Whenever a new user visits a website on the desktop, a cookie is dropped to track the user’s activity across the browser and to follow them across the web. The user in this case hence is continuously served ads about the latest collection of shirts based on their footprint - wherever they go.

Retargeting 52

Retargeting Ad network Retail Cookies 52

InMobi

MAY 5, 2022

June 2021: Google announces that it is set to expire support for third-party cookies in Chrome in 2023. “As we all become more uncomfortably comfortable with the demise of third-party cookies, the initial shock is turning into full-blown action for most. Make ad inventory more addressable. April 2021: iOS 14.5

Advertising 52

Advertising Ad Inventory Audience Cookies 52

InMobi

MARCH 19, 2025

As privacy concerns have grown, legions of pundits have joined the chorus of backlash against the so-called “surveillance economy,” declaring the third-party cookie a false prophet, overstepping its humble origins. This means they can "curate" the inventory and surface the most relevant ad impressions to buy-side platforms.

Audience 52

Audience Advertising Fill rate Cookies 52

InMobi

JULY 15, 2016

Rich Media - In the race and chase for user attention, ad fatigue is the lock, innovation is the key, and rich media is the key maker. Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. Mobile web attribution is still a fuzzy area.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Basis

JANUARY 2, 2024

Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end. In other words: Generative AI could end up leading to a lot more low-quality ad inventory.

Advertising 59

Advertising Cookies Impressions Audience 59

VideoWeek

AUGUST 30, 2024

The trade body argues that having user controls managed at the browser level, as opposed to cookie banners, would have “serious legal and commercial risks for the ad-funded internet.” Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. Warner Bros.

Retail 52

Retail Media Non-Profit Healthcare 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. What is a retail media network?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Martech

MAY 16, 2022

Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Advertisers will shop for ad inventory using Yahoo’s portal and sales team.

Retail 98

Retail Media Ad Inventory Ad Space 98

VideoWeek

MARCH 3, 2023

The deal will see the broadcaster invest up to £3 million of ITV and ITVX ad inventory in return for a minority equity stake in Resi. The Week in Tech Amazon Dominates Retail Media Ad Spend Amazon dominated retail ad spend last year, according to MediaRadar, capturing 37 percent of market share.

Advertising 52

Advertising Marketing Retail Ad Tech 52

illumin

JANUARY 22, 2024

They leverage data collected about individuals’ browsing habits, search history, and other online activities to deliver ads that are highly relevant and personalized. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

APRIL 19, 2024

Inventory volume doesn’t just come down to number of subscribers – how much content these subscribers watch is also key, especially in streaming environments with lower ad loads. This Week on VideoWeek Are Publishers and Buyers Ready for the Demise of Third-Party Cookies? He was previously CEO of Canoe Ventures.

Media 52

Media Pop-Up Agency Advertising 52

VideoWeek

JULY 8, 2022

NielsenIQ and GfK announced a merger designed to scale retail measurement products across new markets and consumer segments. Vevo and WebAds have signed a deal enabling the independent sales house to conduct direct ad sales on behalf of Vevo in the Dutch, Spanish, French and German markets. NielsenIQ Merges with GfK.

Ad Tech 98

Ad Tech eCommerce Agency Media 98

Lemonads

SEPTEMBER 10, 2020

Since the ads are seen as part of the content and not the usual blinking banners, users share these images on social networking sites with the likes of Pinterest and Facebook. TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs, and data providers.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. The Trade Desk Announces Retail Media Partnership Following Strong 2023 The Trade Desk’s shares jumped 18 percent on Thursday after the DSP reported strong earnings for 2023. Read on VideoWeek.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. ” Tesco Downgrades Annual Earnings Guidance.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

MAY 24, 2024

Somewhat uniquely, this will include ad inventory on in-car media platforms – a relatively new area for advertisers, but one which some analysts expect to grow in the coming years. Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week.

Media 52

Media Retail Ad Server Ad Inventory 52

VideoWeek

OCTOBER 4, 2024

It will be enhanced with data from 20 retail and data partners, including Infinity Advertising, Unlimitail and Cdiscount. Immediate says that Prism, which will cover all of the publisher’s ad inventory, will apply Immediate’s first-party data to planning, research, insight, segmentation, and measurement capabilities.

Advertising 52

Advertising Ad Tech Agency Audience 52

YieldBird

JANUARY 31, 2025

We will focus on increasing Impressions through new valuable inventory, as well as increasing overall CPM through new formats and data (data clean rooms or retail media offering) Bartomiej Baliski Head of Programmatic and AdTech, BoredPanda (Lithuania) LinkedIn Looking back at 2024, what was the biggest challenge this year?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. “This is exactly the development model that we would like to extend to the European broadcaster project.”

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

OCTOBER 27, 2023

TV-Based Ad Exposure Set to Drop in Coming Years Time spent watching ads on TV (including streaming) could fall 24 percent by 2027 in the US, according to Brian Wieser, principal at consultancy firm Madison and Wall. Chinese retailer Pinduoduo was the only new entrant to the top ten, according to Ad Age’s data.

Advertising 52

Advertising GDPR Media Audience 52

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech 52

Ad Tech Audience Agency Media 52