Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Ad Monsters

FEBRUARY 28, 2024

The digital advertising industry is focused on the end of third-party cookies on Chrome, but there is a broader development publishers should be thinking about: the arrival of the AI-enabled advertising easy button. Media Pl an Adjustments The next area publishers c an automate is booking an d media pl an adjustments.

Machine Learning 64

Machine Learning ROI Cookies Media 64

Monetize More

OCTOBER 13, 2022

Dynamic Price Floor Optimization is the process of selling ads that involve setting a base price for the publisher’s ad inventory and then automatically fine-tuning the price for maximum yield. Best Price for your ad inventory. Bidders are keen on looking for the lowest prices in order to get the maximum ROI.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Digiday

OCTOBER 27, 2022

. “This includes guaranteed access to a certain set of potential parameters, and then page content that has a higher fidelity because we’re minimizing intermediaries in the ad inventory supply chain and this can better inform our modeling,” she explained. LiveRamp Tie-up.

Advertising 73

Advertising Demand Side Platform Conversion Audience 73

Smart-Hub

DECEMBER 18, 2023

Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Publishers offer their ad inventory via ad exchanges (or networks). In turn, advertisers bid on the inventory. The highest bid wins.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

InMobi

JULY 15, 2016

Building responsive ads which automatically adjust to the different device sizes available in the market today is critical for flawless execution. Targeting the ad creative appropriately based on the device features supported is also important for maximizing ROI from the ad spend.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

AUGUST 9, 2017

For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a company’s online property such as desktop/mobile website or app. The user in this case hence is continuously served ads about the latest collection of shirts based on their footprint - wherever they go.

Retargeting 52

Retargeting Ad network Retail Cookies 52

InMobi

NOVEMBER 12, 2014

Lack of Standards – The constant challenge for marketers is the lack of dependable standards, methodologies and metrics for measurement for ad solutions. Tracking and Analytics – Digital marketers are used to desktop ads utilizing cookies to track users across websites.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. Programmatic advertising TV ads are data-driven and very precise, thanks to cookies and real-time bidding.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Ad spend reduced by 2-7% in using Privacy Sandbox APIs Conversions per dollar reduced 1-3% Click-through rates stay the same irrespective of API usage. It adds extra revenue opportunities, increasing publishers’ ad revenue and yield.

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Audience Cookies Ad Server Viewability 52

MNTN

DECEMBER 18, 2024

In the following guide, well dive into what CTV retargeting is, why it works, and how you can implement it in your advertising campaigns to maximize your return on investment (ROI). CTV retargeting is a digital advertising technique that allows you to deliver targeted ads to viewers who have previously interacted with your brand.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Monetize More

SEPTEMBER 30, 2022

However, this doesn’t always mean they can provide the best value for publishers’ inventory. Google AdMob, which accounts for the majority of demand for in-app ad inventory, shouldn’t be left behind. Better start analyzing all your data before the third-party cookies get wiped out! Manage Your Data.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Worse cookie matching.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

JANUARY 16, 2024

Everything is based on data, so ads have higher ROI; High speed. Then, algorithms find a relevant inventory within a couple of seconds, so the ads are displayed to users virtually immediately; Convenience. However, it is important to remember that cookies are fading away.

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

Monetize More

SEPTEMBER 15, 2022

Video ad servers primarily facilitate the delivery of in-video ads. This can be done through programmatic methods: targeted videos can be served based on an audience segment’s demographic information collected via cookies, or on the popularity of a particular piece of content among users.

Ad Server 52

Ad Server Video Ads Banner Ad Inventory 52

AdvertiseMint

JANUARY 24, 2024

By automatically displaying your ads to people who are most likely to care based on their interests and habits. Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. This means better ROI for your digital advertising campaigns. No more waiting around or guessing where to put your ads.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory. FreeWheel acquired the Beeswax DSP in 2020.

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Marketing Media Entertainment Agency 52

Lemonads

SEPTEMBER 10, 2020

Since the ads are seen as part of the content and not the usual blinking banners, users share these images on social networking sites with the likes of Pinterest and Facebook. TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs, and data providers.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Third-party cookie depreciation. Was it the creative?

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Advertising Marketing Ad Exchange Retail 121

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. the New York Times) to sell fake ad inventory. Domain spoofing imitates a premium website (e.g.,

Marketing 101

Marketing Affiliates CPA ROI 101

Brid.tv

AUGUST 31, 2022

Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? Knowing how OTT ads are delivered and inserted is just the basics. OTT Advertising Doesn’t Rely on Third-Party Cookies.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

VideoWeek

AUGUST 30, 2024

Gap Bumps Up Brand Spend in Effectiveness Push While many major brands are putting more emphasis on effectiveness and efficiency with their marketing spend, the associated focus on advertising ROI in some cases moves money away from more brand-focussed channels like TV. For fashion brand Gap however, the reverse is true. Warner Bros.

Retail 52

Retail Media Non-Profit Ad Tech 52

VideoWeek

OCTOBER 4, 2024

Immediate says that Prism, which will cover all of the publisher’s ad inventory, will apply Immediate’s first-party data to planning, research, insight, segmentation, and measurement capabilities. The role will see Rosen lead the firm’s expansion into the US market.

Advertising 52

Advertising Ad Tech Agency Audience 52

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Improved Efficiency and ROI Sustainable advertising practices often lead to more targeted, less wasteful campaigns, driving better engagement and returns on ad spend (ROAS).

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Advertising Marketing Ad Inventory Impressions 105