InMobi

NOVEMBER 27, 2018

Publishers have responded to this move, more than doubling video ad inventory from 2017 to 2018. On the InMobi Exchange alone, we saw a 400 percent increase in video ad inventory in Q1 2018 vs. Q1 2017. It’s an exciting time for the ecosystem as far as mobile video ads are concerned.”

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Digiday

OCTOBER 10, 2022

Ad inventory for The 7 DMV will mirror the units available in the flagship newsletter, which tends to include a presenting sponsor and one to two ads. Newsletter viewability isn’t determined by platforms’ algorithms, Berkowitz added. The Washington Post did not provide pricing on these units.

Viewability 74

Viewability Ad Inventory Audience Entertainment 74

Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. All of these things create a great environment for ad refreshing if it is done right. What is Ad Refresh? Let’s Recap.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

Brid.tv

SEPTEMBER 30, 2022

How Many Pre-Roll Ads Can You Queue Consecutively? By creating a playlist of many shorter videos, you will open up additional pre-roll inventory slots. In other words, every visitor who sticks around long enough to play two or more videos from your playlist will increase your total number of ad impressions.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

Monetize More

OCTOBER 13, 2022

Dynamic Price Floor Optimization is the process of selling ads that involve setting a base price for the publisher’s ad inventory and then automatically fine-tuning the price for maximum yield. Best Price for your ad inventory. Price Floor Optimization.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. It’s like an open exchange, but on a much smaller scale.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! It is a privacy-friendly API allowing adtech intermediaries to show relevant ads without cross-site tracking and reduce the dependency on third-party data. User experience can be greatly improved, eventually improving ad viewability and revenue.

Audience 52

Audience Cookies Ad Server Viewability 52

Monetize More

APRIL 4, 2023

Here are the steps involved in PMP optimization: Define campaign goals : The first step in PMP optimization is to define the campaign goals, such as increasing revenue, improving ad viewability, or boosting engagement. Identify target audience : The next step is to identify the target audience for the campaign using first-party data.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

InMobi

JULY 15, 2016

With so much time being spent in the feed environment, investing in native ads is a foregone conclusion. While a lot of native ad inventory exists outside of the walled gardens, marketers are yet to focus their budgets on these non-ONO (owned and operated) native ad apps. Mobile web attribution is still a fuzzy area.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Monetize More

DECEMBER 28, 2022

Retargeted ads are the ads that follow you around online you see once you engage in a certain product or service until you checkout. With contextual advertising, prospects see ads based on their online behaviors and internet search history. Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

APRIL 13, 2023

However, this variable is known to be a bad predictor of what an ad impression is worth. Platforms like Google Ad Exchange with its DFP connection that can bid impression by impression also get an unfair advantage. Maximum Ad Revenue for Publisher Inventory: MonetizeMore has been able to grow its publishers’ ad revenue by 36%.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

MobileAds

JANUARY 25, 2021

Referring to the desktop ad serving sequence above, you’ll notice that the client does the fetching and redirecting of information in the desktop environment. Tracking ads on a desktop: The redirecting the client gives each platform the ability to drop or read a cookie. Tracking ads on mobile: Cookies not supported.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Worse cookie matching.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Automatad Inc.

MAY 9, 2023

Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. So, make sure your ads are relevant.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. The platform offers a variety of ad formats as well.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. These insights can be leveraged to refine targeting strategies, improve ad creatives, and drive better results. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

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First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. Apple News Picks NBCUniversal to Sell Ads in UK. Discovery the first to participate. This Week on VideoWeek.

Ad Tech 98

Ad Tech Agency Media Audience 98

MobileAds

JANUARY 24, 2021

A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server , which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server. Track ad engagement.

Ad Server 52

Ad Server Impressions Demand Side Platform Ad network 52

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” It’s impossible to predict how audiences will respond but this could be an alternative.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

YieldBird

JANUARY 31, 2025

– The biggest challenge in 2024 was adapting to changes related to user privacy protection, particularly in the context of implementing regulations such as the Digital Markets Act and replacing third-party cookies with technologies based on first-party data. Fill Rate effectiveness in selling ad inventory.

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52