Martech

JUNE 29, 2022

Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. the New York Times) to sell fake ad inventory. The cost of digital ads is increasing – up 11% in the first quarter of 2022 versus the previous year with no noticeable improvement in performance.

Marketing 101

Marketing Affiliates CPA ROI 101

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

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Automatad Inc.

FEBRUARY 20, 2023

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. What Is Google Ad Manager for Publishers?

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Single Grain

MAY 31, 2023

Here is an example table listing some goals and their description to help you define your own custom strategy: 2) Set Data Privacy Standards The next step is to familiarize yourself with relevant data protection regulations such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Smart-Hub

JANUARY 2, 2024

CPA: Cost Per Action The last of the basic models is optimal for those who feel confident in the programmatic and have already figured out how to make money posting ads. Beginners in CPA can broadcast ads for a long time without any benefit if they cannot calibrate targeting correctly. CCPA, COPPA, and Sellers.json.

Ad Exchange 60

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Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

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VideoWeek

OCTOBER 4, 2024

Schrems claimed that Meta, and specifically Facebook, had unlawfully used data which the tech giant had collected about him to target ads. Features on the platform will include new audience and contextual capabilities including data matching, modelling, and contextual targeting, as well as ROI measurement and campaign optimisation.

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