Remove Ad Inventory Remove CPL Remove Viewability
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Understanding CPM: The Key Metric for Publishers’ Revenue Generation

Automatad Inc.

For example, if an advertiser wants to run a banner ad on a website and the CPM rate for that ad space on the website is $2, then the advertiser would pay $2 for every 1,000 impressions of the ad. If 100,000 people view the ad, the advertiser will pay $200 for the campaign.

CPM 52
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eCPM vs. CPM vs. RPM: A Comprehensive Guide for Publishers

Automatad Inc.

eCPM considers all the different campaigns running on the publisher’s inventory, including CPM (cost per mille), CPC (cost per click), and CPL (cost per lead) campaigns, making it a more informative metric for publishers to use when evaluating the performance of their ad inventory.

CPM 52