Ad Inventory CPM Data Management Platform 
Monetize More
JULY 8, 2022
Publishers can use In-App Header Bidding to simultaneously offer their ad inventory to multiple demand partners through this programmatic advertising technology, guaranteeing a real-time, unified auction. In-app header bidding came up as a transparent & justifiable way of auctioning and buying ad inventory.
Martech
OCTOBER 19, 2022
When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. billion in ad dollars in 2022, making up 90.2% In the U.S.,
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MNTN
MARCH 19, 2024
Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Are Facebook Ads Programmatic?
Monetize More
MAY 2, 2023
The RTB Ecosystem The real-time bidding (RTB) ecosystem is a complex network of platforms and technologies that enable advertisers to purchase ad inventory in real-time bidding auctions. The ecosystem includes demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and data management platforms (DMPs).
Basis
SEPTEMBER 26, 2023
Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Negotiate a deal. Get set up.
MNTN
FEBRUARY 14, 2024
And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.
Automatad Inc.
NOVEMBER 15, 2023
Either you want to know what programmatic native ads are, or you want to know how native ad inventories can be sold programmatically. Supply-side Platforms (SSPs): SSPs enable publishers to offer ad inventory for purchasе by advеrtisеrs through rеal-timе bidding. No worries, as we have got you covered.
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