Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference! Their ad format is pretty similar to MGID, Taboola, and Revcontent formats. just like here below!

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. Source: Mashable.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Digiday

FEBRUARY 22, 2023

At the very least, “I still do better if I can move someone from Safari to Chrome, where I’ll get 3X the CPM on them [that I’m] currently [getting],” he said. Numbers to know $388 Million : The amount Penn Entertainment paid to buy the remaining stake of Barstool Sports, which the gambling operator now fully owns.

Media 69

Media Non-Profit Conversion SEO 69

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Programmatic audio.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

JANUARY 31, 2023

“It’s efficient CPMs, efficient view costs. Hollywood’s updated Covid-19 guidelines: TV and film studios and entertainment labor unions have agreed to updated guidelines that no longer require most crew members to regularly test for Covid-19, according to Variety. But it’s a little quicker.

Advertising 69

Advertising Agency Video Ads Audience 69

Digital Remedy

JANUARY 11, 2023

According to one Hub Entertainment Research study, 57% of U.S. consumers prefer watching ads and paying $4-$5 less for a streaming service versus paying for an ad-free plan with a heftier price tag.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

Brid.tv

AUGUST 31, 2022

Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy ad inventory at scale, usually with the help of automation. Publisher — Publishers are content providers looking for ad demand to monetize their on-demand platforms and streaming services. How much do OTT ads cost?

Advertising 52

Advertising Video Ads Ad Server Cookies 52

VideoWeek

AUGUST 9, 2024

The move grows Vevo’s programmatic footprint, according to the company, opening its inventory to a wider variety of advertisers. Reddit Acquires Memorable AI, an Ad Optimisation Business Reddit has agreed to acquire Memorable AI, an ad creative optimisation platform, for an undisclosed amount.

Advertising 52

Advertising Ad Tech Media Agency 52

VideoWeek

OCTOBER 1, 2022

The streaming company has been building up its game business and now seeks to rely less on third-party developers by building its own games without ads or in-app purchases. Marketers Incredulous Over Netflix Ad Offering. Parsons most recently worked as head of publishing at digital entertainment and media platform Azerion UK.

Agency 52

Agency Media Non-Profit Retail 52

Single Grain

JUNE 30, 2022

Since you can purchase digital ad space quickly through programmatic advertising, it enables you to reach your targeted audience by giving you access to an unlimited supply of ad inventory across millions of websites worldwide. Millmaine Entertainment. Programmatic CPM ranges from $0.5 Advanced Tracking Ability.

Agency 52

Agency Advertising Retargeting Conversion 52

VideoWeek

MAY 26, 2023

TF1 Pushes Further into Programmatic for Addressable Ads French broadcaster TF1 this week announced a further push into programmatic sales for its addressable TV ad inventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-side platform (DSP). Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

YieldBird

JANUARY 31, 2025

Content personalization ads are more tailored to user needs without relying on sensitive data. Revenue optimization AI supports dynamic CPM forecasting and better utilization of ad inventory. Fill Rate effectiveness in selling ad inventory. So we also look to increase revenues. Will that change in 2025?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52