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Understanding CPM: The Key Metric for Publishers’ Revenue Generation

Automatad Inc.

CPM is one among them. This article delves deeper into CPM, its importance in the advertising industry, and how publishers can strategically use it to maximize their ad revenue. What Is CPM? CPM stands for cost per mille* or cost per thousand and is one of the most common pricing metrics in online advertising.

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AdSense invalid traffic deductions and how to minimize them

Monetize More

All your AdSense deductions can be found in your AdSense Account dashboard and at MonetizeMore’s Pubguru dashboard at Finance > Clawbacks. Header Bidding starts an auction with Google Ad Manager where AdSense competes with other advertisers or bidders. Google has always been an Advertiser-First business since day one.

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Programmatic Advertising 101: Campaign Targeting Tactics

Basis

Private Marketplace A private marketplace (PMP) provides access to prepackaged deals where publishers and providers bundle high-quality ad inventory. Typically, these deals come at a higher CPM and ensure that the best ad placements on a website go to the highest bidder.

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The WIR: Google and NBCU Compete to Build Netflix Ads, Magnite Partners with LG for ACR Data, and Paramount+ Launches in the UK

VideoWeek

Digital advertising consultancy TPA Digital launched TPA Labs on Thursday, a new technical service for advertisers and operators to quickly test and implement ad tech solutions. Apple News Picks NBCUniversal to Sell Ads in UK. US Federal Privacy Law Clears its First Hurdle. New Standards Prohibit Sensitive Location Tracking.

Ad Tech 98
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How much should my website be earning in 2022?

Monetize More

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?

article thumbnail

How much should my website be earning in 2022?

Monetize More

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?