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Bundling vs. Market Driven Pricing: The Ideal Path to Better Yield

Ad Monsters

Live sports and machine learning are rewriting the playbook for CTV ad yield, blending bundling strategies with dynamic pricing to maximize revenue and minimize waste. As audiences are continuing to shift to CTV, advertising budgets are following suit, with CTV ad spend expected to increase by 13.3%

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Protect the Value of Your Ad Inventory with Optimized Pricing

Monetize More

We work directly with the publishers to stop all these compromised creatives as they happen because ad quality equals revenue performance and brand safety. Protect the Value of Your Ad Inventory with Optimized Pricing Managing pricing rules in Google Ad Manager can be challenging.

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Playwire Live: Redefining Ad Tech: Ad Quality, Proven Performance, and Total Transparency

Playwire

Publishers who embrace these principles are likely to thrive in the evolving ad tech landscape. AI and Machine Learning Are Game-Changers : New technology is impacting everything from CPM pricing to real-time decision-making.

Ad Tech 52
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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. What Is the Difference Between vCPM and CPM?

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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. What Is the Difference Between vCPM and CPM?

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A Publisher’s Guide to Ad Yield Optimization

Brid.tv

Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. But to really cash in on their inventory, publishers need to master ad yield optimization. However, there are some universal considerations to keep in mind in terms of ad yield optimization.

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15 Best Display Ad Networks for Publishers in 2022

Brid.tv

Display ad networks make display advertising possible. In other words, they are collections of websites and applications that serve display ads. Using these networks, publishers connect with advertisers to sell them their ad inventory. What to Look for in a Display Ad Network? Payment Model Minimum Traffic CPM N/A.