Martech

OCTOBER 22, 2021

These included: Late payment and payment disputes; A lack of revenue transparency; Discrepancies between ad networks and Jagran’s Google Ad Manager reports; and A loss of inventory caused by “ passing back ” between different players. Any drops in CPM that occurred were never satisfactorily explained to them.

Video Ads 106

Video Ads Ad Server Media Ad network 106

Martech

MAY 18, 2022

Facebook and its subsidiaries, including Instagram, count a video as viewed for both in-stream and Stories video ads after three seconds of watching. However, you can choose to pay for video ads on either a cost per thousand (CPM) basis or a ThruPlay basis. You can pay on a cost-per-view (CPV) or cost per thousand (CPM) basis.

Advertising 112

Advertising Video Ads CPM Viewability 112

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Automatad Inc.

NOVEMBER 23, 2023

Publishers connect to ad exchange through the supply-side platform (SSP), and advertisers connect to AdX through the demand-side platform (DSP). Publishers list their ad inventory in SSP, and SSP sents the requirements to an ad exchange. Google Ad Manager secures the top #1 SSP place in the U.S.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. The last set of terms that we’ll look at are AdTech and MarTech. Marketing technology, or MarTech for short, is software that’s used to create and manage digital marketing activities. View and download the slides from the presentation here.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. billion in ad dollars in 2022, making up 90.2%

Advertising 124

Advertising Marketing Ad Exchange Retail 124

Martech

JUNE 29, 2022

Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. the New York Times) to sell fake ad inventory. There are several digital marketing trends converging right now that are impacting the efficiency and ROI of standard CPM and CPC/PPC-based digital marketing programs.

Marketing 102

Marketing Affiliates CPA ROI 102