Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. What is a retail media network? Was it the creative?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Ad Monsters

FEBRUARY 16, 2023

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. The post How Can Publishers Boost Their Ad Revenue with Header Bidding?

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

MNTN

FEBRUARY 12, 2025

Precision Targeting for High-Intent Audiences Programmatic marketing enables laser-focused targeting, ensuring your ads reach key decision-makers based on firmographics, behavior, and engagement history. This automation reduces wasted ad spend, optimizes delivery, and ensures your campaigns are running efficiently at all times.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Ad Monsters

JULY 30, 2024

Bid shading might sound like some covert operation, but it’s actually a savvy strategy media buyers use in digital ad auctions. This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying. What is Bid Shading?

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

MNTN

MARCH 19, 2024

Purpose and Function DSPs are designed for advertisers and allow them to purchase digital ad inventory across multiple platforms, providing tools for managing bids and optimizing ads. SSPs, on the other hand, are utilized by publishers to manage, sell, and optimize available ad space, effectively maximizing revenue.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

APRIL 11, 2024

For decades, traditional media ruled the advertising world without competition, but now with multiple options on the table, online media vs. traditional media seems to have a new forerunner. Table of Contents [ hide ] What Is Traditional Media? The Decline of Traditional Media What Is Digital Media?

Media 52

Media Healthcare Audience CPM 52

Martech

MAY 18, 2022

This can be credited to the fact that video content uses images, sound, and text to create an immersive experience.This can pose a new content creation challenge for marketers, though, and has led to the need for new tactics and technologies that focus on creating and executing video ad campaigns. What counts as a video view on each platform?

Advertising 108

Advertising Video Ads CPM Viewability 108

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? How Does In-App Advertising Work?

Advertising 75

Advertising CPM Mobile Ads CPC 75

MNTN

JULY 30, 2024

Every year, marketers spend billions on television media buying. In fact, in 2022 alone, TV media buying neared a collective value of $67 billion. But does that mean you should still be pouring huge sums of money into traditional TV media buying, too? What Is TV Media Buying? How Does TV Media Buying Work?

Media 52

Media CPM Impressions Audience 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

MNTN

JULY 30, 2024

Every year, marketers spend billions on television media buying. In fact, in 2022 alone, TV media buying neared a collective value of $67 billion. But does that mean you should still be pouring huge sums of money into traditional TV media buying, too? What Is TV Media Buying? How Does TV Media Buying Work?

Media 52

Media CPM Impressions Audience 52

Digiday

SEPTEMBER 5, 2022

But there’s a bigger story about softness in the scatter video market the rest of third quarter and fourth — and how that could affect Netflix’s new offering, as well as the rest of the linear and CTV/streaming inventory, according to conversations with several media buyers, who declined to speak on the record. Antoinette Siu.

Media 69

Media CPM Ad Inventory Agency 69

Brid.tv

MAY 26, 2023

For decades, traditional media ruled the advertising world without competition, but now with multiple options on the table, online media vs. traditional media seems to have a new forerunner. Table of Contents [ hide ] What Is Traditional Media? The Decline of Traditional Media What Is Digital Media?

Media 52

Media Audience CPM Electronics 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Digiday

JANUARY 31, 2023

Taking a look at the broader programmatic market, the average monthly CPM (cost per 1,000 impressions) in the open marketplace for Jan. 2021, which was even with the average CPM in Jan. 2023, however, the average CPM took a $0.20 But during the span between 2022 to 2023, average CPMs rose and fell from a $14.50

CPM 69

CPM Impressions Media Ad Inventory 69

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media).

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Airnow Media 6. Yahoo Ad Tech (Formerly Verizon Media) 8. Vibrant Media 10. Display ad networks make display advertising possible. What to Look for in a Display Ad Network?

Ad network 52

Ad network CPC CPM CPA 52

Brid.tv

MARCH 21, 2023

Interstitial Ads Rich Media Ads — These interactive ads can engage users in different ways. For instance, rich media ads can be interactive videos, polls, a button, or similar. However, including both video and display ads on a website helps diversify their revenue streams. Start Monetizing FAQ 1.

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Basis

MARCH 22, 2023

This experience gives our team a diversified view on how digital media is being utilized in political marketing. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Majority share for mobile ads served via programmatic is steady. CTV vendors are driving direct spending.

Advertising 95

Advertising Impressions CPM Cookies 95

Digiday

FEBRUARY 22, 2023

In this week’s Media Briefing, Capital B’s Gillian White discusses the non-profit news publication’s latest expansion into Gary, Indiana. How have your responsibilities changed now that you’re overseeing the whole revenue mix for a non-profit media organization?

Media 69

Media Non-Profit Conversion SEO 69

Brid.tv

FEBRUARY 29, 2024

Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. But to really cash in on their inventory, publishers need to master ad yield optimization. However, there are some universal considerations to keep in mind in terms of ad yield optimization.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Automatad Inc.

MARCH 20, 2024

It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. What Is the Difference Between vCPM and CPM?

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. What Is the Difference Between vCPM and CPM?

Viewability 52

Viewability CPM Impressions Fill rate 52

MobileAds

JANUARY 25, 2021

Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Monetize More

JULY 12, 2022

Google AdMob levels the playing field and helps you reach those millions of users that can discover your app and enhance your revenue through AdMob by connecting with multiple mobile ad networks. Google Ad Exchange (AdX). In AdMob, publishers can target their ad inventory based solely on geolocation which is quite restrictive.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

Brid.tv

DECEMBER 14, 2022

In short, when a user opens a publisher’s app, the app sends an ad request to the publisher’s network for a certain piece of ad inventory. This request entails information such as the type of ad that the app wants to serve and the floor price. Monetize your video ad inventory with a reliable video ad provider.

Non-Profit 85

Non-Profit Video Ads Ad Inventory Fill rate 85

Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? For example, video ads tend to generate more revenue per thousand views than display ads, as they are more engaging and can lead to higher click-through rates. Is Page RPM Enough?

Header Bidding 52

Header Bidding CPC Impressions Click Through Rate 52

Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-mile (CPM). Total cost (ad spend) divided by thousand impressions (mille is Latin for thousand). A $1 CPM across 1 million impressions would be $1,000 in spend. Total cost (ad spend) divided by clicks.

CPC 52

CPC CPM CPA Impressions 52

VideoWeek

JUNE 24, 2022

Built on Snowflake’s Media Data Cloud, the clean room will provide cross-platform data in privacy-compliant environments in order to enhance targeting and measurement. RTL AdAlliance brings together RTL AdConnect, G+J I|MS, and Smartclip’s sales and media businesses. Future Becomes Sixth Largest Media Company in US.

Ad Tech 98

Ad Tech Agency Media Audience 98

Monetize More

MAY 23, 2023

In-Game Advertising Monetization Model 2: Ad mediation Ad mediation is another for game developers. This model involves using a third-party mediator to manage and optimize your ad inventory. For instance, using a combination of direct sold and RTB ads can result in higher revenue and better engagement.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Basis

SEPTEMBER 26, 2023

Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front. PMPs are great for securing prime inventory at pre-negotiated rates, but they don’t ensure a certain number of impressions.

Impressions 52

Impressions CPM Demand Side Platform Ad Inventory 52

Monetize More

JUNE 22, 2022

A range of ad formats is supported by InMobi, including interstitial ads, banners, rewarded videos, and native ads. They have a CPM-based revenue model, but they do not reveal how much money they give to their publishers. How will you benefit from this interstitial ad network? Instant setup process .

Ad network 52

Ad network Banner Fill rate CPM 52

Brid.tv

FEBRUARY 9, 2023

This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. In simple terms, video ad monetization is when publishers generate revenue from the video ad inventory they sell to advertisers.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52