Automatad Inc.

MARCH 20, 2024

It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. What Is the Difference Between vCPM and CPM?

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Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. What Is the Difference Between vCPM and CPM?

Viewability 52

Viewability CPM Impressions Fill rate 52

Ad Monsters

DECEMBER 21, 2023

With the help of Keith Candiotti, Founder and CEO of Optimera, we explored the concept of dynamic flooring in programmatic advertising, focusing on publishers’ strategies to maintain ad inventory pricing competitiveness in the open marketplace. Marketers must ensure ads are not just seen but viewable.

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Header Bidding Viewability Impressions CPM 65

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. the New York Times) to sell fake ad inventory. Domain spoofing imitates a premium website (e.g.,

Marketing 101

Marketing Affiliates CPA ROI 101

Monetize More

JULY 12, 2022

Google AdMob levels the playing field and helps you reach those millions of users that can discover your app and enhance your revenue through AdMob by connecting with multiple mobile ad networks. Google Ad Exchange (AdX). In AdMob, publishers can target their ad inventory based solely on geolocation which is quite restrictive.

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Ad Exchange Ad Inventory Ad network Fill rate 52

Brid.tv

FEBRUARY 29, 2024

Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. But to really cash in on their inventory, publishers need to master ad yield optimization. However, there are some universal considerations to keep in mind in terms of ad yield optimization.

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Header Bidding Viewability Ad Inventory CPM 52

Brid.tv

FEBRUARY 9, 2023

This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. In simple terms, video ad monetization is when publishers generate revenue from the video ad inventory they sell to advertisers.

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Video Ads Header Bidding Viewability Fill rate 52

Smart-Hub

NOVEMBER 6, 2023

Programmatic Advertising: Complete Comparison When it comes to Return on Investment (ROI), programmatic advertising emerges as the frontrunner, offering superior results compared to direct advertising. Explore also this comprehensive guide on mastering ad operations. Programmatic Ads vs Direct Ads: Who Is The Winner?

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Advertising ROI Ad Exchange Non-Profit 64

Smart-Hub

OCTOBER 3, 2023

Ad Exchange vs. Ad Network: A Detail Comparison Criteria Ad Network Ad Exchange Principle of Work Aggregates ad inventory from publishers and connects advertisers to suitable placements. Facilitates real-time auctions where advertisers bid for ad impressions on various publishers’ sites.

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Ad Exchange Ad network CPC CPM 64

Automatad Inc.

OCTOBER 27, 2023

92% of the marketers say they got high ROI using video marketing. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI. The first factor is the length of the video ad. In the U.S.,

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Automatad Inc.

JANUARY 9, 2024

Many large and small publishers see video ads as a growing part of their business and use video header bidding to serve them. But do you think you can increase ROI by implementing the video header bidding as it is? The transparent auction process lets you see who buys your inventory and gives it good value. Definitely no!

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Header Bidding CPM Fill rate Viewability 52

MNTN

JULY 30, 2024

It involves selecting the right channels, negotiating rates, scheduling ad placements, and monitoring the effectiveness of the campaigns. The ultimate goal is to reach your desired audience at the lowest cost possible, ensuring a good return on investment (ROI).

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Media CPM Impressions Audience 52

MNTN

JULY 30, 2024

It involves selecting the right channels, negotiating rates, scheduling ad placements, and monitoring the effectiveness of the campaigns. The ultimate goal is to reach your desired audience at the lowest cost possible, ensuring a good return on investment (ROI).

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Media CPM Impressions Audience 52

Monetize More

OCTOBER 13, 2022

Dynamic Price Floor Optimization is the process of selling ads that involve setting a base price for the publisher’s ad inventory and then automatically fine-tuning the price for maximum yield. Best Price for your ad inventory. Bidders are keen on looking for the lowest prices in order to get the maximum ROI.

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Header Bidding Ad Inventory Impressions Cookies 52

Smart-Hub

DECEMBER 18, 2023

Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Publishers offer their ad inventory via ad exchanges (or networks). In turn, advertisers bid on the inventory. The highest bid wins.

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Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Monetize More

NOVEMBER 24, 2022

More mobile ad unit sizes to consider. mobile interstitial ad sizes) have been proven to be better at capturing the user’s attention and paying the best CPM rates, but publishers should be careful with intrusive ad formats in 2022 on both mobile and desktop versions of their sites. Unaffected by ad blockers.

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Mobile Ads Banner Viewability CPM 59

Lemonads

AUGUST 30, 2020

RevContent Pricing for Publishers: Usually, RevContent earnings report an average RPM of $0.44 (RevContent CPM rate). Revcontent Vs Taboola: CPM/RPM Rates Taboola: CPM/RPM Taboola is a good alternative for sites that don't have a high AdSense RPM but deliver good amounts of traffic. Optimize ad inventory per session.

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CPM CPC Native Advertising CPA 52

Automatad Inc.

NOVEMBER 23, 2023

Advertising agencies, trading desks, and ad networks are great instances of ad tech providers. They optimize media buying and selling and connect advertisers to multiple supply sides to get high revenue and ROI. AdTech Ecosystem The integral platforms or intermediaries in adtech enhance ad space buying and selling.

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Ad Exchange Ad Server Ad Space Ad network 40

Automatad Inc.

NOVEMBER 22, 2023

Open but inactive browser tabs can sometimes unintentionally trigger automatic ad refreshes, leading to refreshed ads without actual views. Here are potential drawbacks to watch out for: Diminished value: Frequent refreshes can reduce perceived value for advertisers, impacting their ROI. Ready to Try It Out?

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Viewability Impressions Header Bidding Ad Inventory 40

Single Grain

JUNE 30, 2022

Since you can purchase digital ad space quickly through programmatic advertising, it enables you to reach your targeted audience by giving you access to an unlimited supply of ad inventory across millions of websites worldwide. Programmatic advertising utilizes algorithms to get your ads in front of your audience.

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Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

AUGUST 31, 2022

Here’s a quick list of the most notable benefits SSAI has over CSAI: Excellent Solution to Ad Blocking Eliminates Latency and Buffering Issues Offers Better User Experience Easier Development and Implementation Better Consistency, Reliability, and Engagement. Knowing how OTT ads are delivered and inserted is just the basics.

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Advertising Video Ads Ad Server Cookies 52

Automatad Inc.

JANUARY 23, 2024

Overall, first-party data amplifies the chance of you (as a publisher) wanting a high demand and CPM for your ad inventory and, thereby, ad revenue. User experience can be greatly improved, eventually improving ad viewability and revenue. Advertiser can achieve high ROI from their campaigns.

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Audience Cookies Ad Server Viewability 52

Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon.

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Advertising Ad Exchange Banner Header Bidding 40

Lemonads

SEPTEMBER 10, 2020

Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit. Some users feel Revcontent ads are a little intrusive. Revcontent Prices Usually, Revcontent earnings report an average RPM of $0.44 (RevContent CPM rate). In-house ad creation.

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Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. TikTok has a minimum ad spend of $500. for mobile ads.

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Ad network Conversion CPC CPM 98

Automatad Inc.

JANUARY 15, 2024

Data-driven targeting: Implementing programmatic video ads helps publishers reach a highly targeted audience with data analytics and predictive modeling and brings high CPM (cost-per-mille). *CPM CPM is the revenue model of programmatic advertising where the publisher gets paid for every thousand views the ad gets.

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Advertising Video Ads CPM Machine Learning 52

Ad Monsters

NOVEMBER 29, 2024

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. The rapid rise of CTV platforms has led to a surge in available ad inventory.

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MNTN

JANUARY 29, 2025

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Refining targeting over time improves ROI and prevents wasted ad spend.

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Advertising Demand Side Platform Ad Exchange Impressions 52