Remove Ad Inventory Remove CPM Remove Verification services
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The Crazy Advertising Technology Landscape

InMobi

They could also layer on an ad server to offer an additional layer of tracking and analytics for their campaigns. Verification Tech Verification services add an additional layer of tech to each ad campaign. What specific websites/apps the ad ran on. If the ad unit was displayed correctly.

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Strategies for Successful Mobile Programmatic Buying

Smart-Hub

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For instance, in real-time bidding, the auction takes place at an ad exchange, and the whole process is completed within a couple of seconds.