Monetize More

JULY 8, 2022

Publishers can use In-App Header Bidding to simultaneously offer their ad inventory to multiple demand partners through this programmatic advertising technology, guaranteeing a real-time, unified auction. In-app header bidding came up as a transparent & justifiable way of auctioning and buying ad inventory.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Clearcode

APRIL 21, 2023

Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. click on them); otherwise, they’ll simply ignore them.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

SODP

JULY 25, 2023

What Is a Supply-Side Platform (SSP)? A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). How Does an SSP Work?

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

AUGUST 29, 2022

So how do these platforms actually work? When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. Yahoo Ad Tech (Formerly Verizon Media). Chocolate Platform. Google ADX.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Monetize More

JULY 28, 2022

It is a server-side unified auction that publishers can access through GAM’s automated bidding platform. With Open Bidding, publishers can invite demand partners/yield partners like ad networks and ad exchanges to bid for their ad inventory in real-time. How Open Bidding works in Google Ad Manager?

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72