Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Making a bad bargain is likely to happen if not to generate different inventory package prices.

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Advendio

DECEMBER 7, 2022

The media industry is always in a state of flux, and this is especially true when it comes to technology and third-party connections. As a result, media companies are challenged to innovate their processes to stay relevant to new audiences and monetize impressions. Burt Analytics.

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

Basis

FEBRUARY 21, 2024

Social media has become the most effective channel for driving B2B revenue: In 2023, 60% of US B2B marketers ranked it as their preferred option, followed by content marketing. Programmatic advertising with an omnichannel approach allows for efficient use of media budget to connect with consumers throughout that broad, deep journey.

Marketing 111

Marketing Data Management Platform Healthcare Ad Inventory 111

Smart-Hub

DECEMBER 8, 2023

Ad exchange, in turn, utilizes mostly real-time bidding (RTB) technology to display relevant ads to targeted groups of users. The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Connected TV (CTV) ads : These are ads delivered through internet-connected smart TVs and streaming devices.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Monetize More

MAY 2, 2023

The RTB Ecosystem The real-time bidding (RTB) ecosystem is a complex network of platforms and technologies that enable advertisers to purchase ad inventory in real-time bidding auctions. The ecosystem includes demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and data management platforms (DMPs).

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

SODP

JULY 25, 2023

What Is a Supply-Side Platform (SSP)? A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). How Does an SSP Work?

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Single Grain

JULY 17, 2023

As a result, they report investing around 54% of their ad budget on average into programmatically purchased media. These ads appear when people search for products or services that you offer and help capture audience attention at scale.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Digiday

NOVEMBER 6, 2022

“It was another signal that the commoditized part of ad tech, where safety and data privacy can be an afterthought, is going through a paradigm shift.”. To stick the landing, it’s trying to pull on multiple levers, from first-party data capture to engagement, validation and verification to monetizing readers.

Ad Tech 73

Ad Tech Data Management Platform Affiliates Ad Inventory 73

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. What Is a Demand-Side Platform (DSP)? A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. They typically decide whether to purchase inventory from one of three providers: Publishers - those hosting app or websites.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Clearcode

OCTOBER 24, 2023

A DSP is like a stockbroker for ad space, where advertisers and agencies buy ad inventory from publishers just like investors buy stocks from companies. User-friendly interface for properly creating, managing, and optimizing ad campaigns. However, this approach is best suited to companies with existing tech (e.g.,

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

AdvertiseMint

OCTOBER 24, 2023

They provide a dashboard full of analytics, allowing advertisers to monitor campaign performance, refine audience targeting, and optimize ad placements. Moreover, with the integration of data management platforms, DSPs offer enhanced targeting capabilities, ensuring that ads reach the most relevant audience segments.

Demand Side Platform 40

Demand Side Platform Ad Exchange Data Management Platform Ad Space 40

MNTN

FEBRUARY 14, 2024

And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Lemonads

NOVEMBER 29, 2020

Capturing the attention of consumers, in today’s digital system, is not that easy, and creating a website with all the managing social media channels, is no longer enough. Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. What Is a Programmatic Advertising Platform?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Negotiate a deal. Get set up. Transparent.

Impressions 52

Impressions CPM Demand Side Platform Ad Inventory 52

InMobi

FEBRUARY 2, 2021

The choice of DSP is the single biggest factor in deciding what controls the media buyers have for running their campaigns. ” A data management platform (DMP) is a technology platform that collects and organizes audience data from multiple sources and allows advertisers run ads against these audiences.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Simple interface.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Ad Tech Daily

JULY 18, 2022

The integration offers advertisers the ability to target segments that align with the highest privacy standards NEW YORK & LONDON — Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, has integrated its privacy safety data with MediaMath, in order to provide MediaMath customers with pre-bid access (..)

Ad Tech 111

Ad Tech Advertising Marketing Data Management Platform 111

Automatad Inc.

NOVEMBER 23, 2023

Publishers: The ones who post content online on websites, magazines, news media, and social networks. They are on the source or supply side, meaning they have the space to show ads. They have valuable user traffic and customer data, which can be accessed by the brands and services to reach their targets.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. Chocolate Platform 8. What Is a CTV Advertising Platform? Chocolate Platform.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You 4.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

SEPTEMBER 30, 2022

The most popular ad networks tend to be the ones that deliver the most creative formats, such as rich media, interstitials, and rewarded video. However, this doesn’t always mean they can provide the best value for publishers’ inventory.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Automatad Inc.

MARCH 31, 2022

The impending lack of audience targeting and increased awareness around how user data is handled is a major catalyst for this shift in mindsets. . The current imbalance between first-party and third-party data has divided the industry into two sides. ViperBot: A New Ad Fraud Scheme Across CTV and Mobile Video.

Cookies 52

Cookies Impressions Data Management Platform Ad Inventory 52

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. Programmatic ad agencies identify and target suitable prospects for your business via relevant searches.

Agency 52

Agency Advertising Retargeting Conversion 52

AdvertiseMint

JANUARY 24, 2024

Do you like to tweak every part of your ad campaign from one spot? With these platforms, that’s possible! You’re in control of where your ads go, whether they are on mobile phones, websites, or social media. Improved ROI Making more money from your ads is a big reason to use programmatic ad platforms.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

RevX

APRIL 5, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! But programmatic advertising streamlines the process of media buying, making it more efficient. Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). Building your own ad exchange is quite challenging.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Clearcode

AUGUST 8, 2023

The first type is represented by AdTech walled gardens — i.e., Google, Amazon, and Facebook — each of which runs media clean rooms from which they deliver hashed and aggregated data to companies that use their advertising platforms. Source: Clearcode.cc Currently, the AdTech industry has two main types of DCRs.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. The key platforms (i.e. The main media-buying processes. Next we’ll look at the key platforms, processes and players in the AdTech and programmatic advertising industry. Next up we’ll take a look at the media-buying process.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Smart-Hub

JANUARY 23, 2023

Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory. When a space is offered for sale in an RTB auction, the request will be shown to many advertising networks and platforms representing the interests of advertisers. DMP (data management platform) is responsible for targeting.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. What is a retail media network? Was it the creative?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Monetize More

DECEMBER 28, 2022

Ad Servers in Display Lumascape. Tag management. Data Management Platforms (DMP). Data Aggregators. Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. Media Agency : Novus, Kepler Group, Camelot. A Few Good DSPs.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

MNTN

JANUARY 29, 2025

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real time using complex algorithms. Programmatic advertising is simply a subset of digital advertising that automates the decision-making process of ad placement. What is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52