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If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling adinventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. What Is a Programmatic Advertising Platform?
What Is a Supply-Side Platform (SSP)? A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of adinventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). How Does an SSP Work?
Header Bidding Header bidding (HB) is a process whereby publishers make their adinventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Source: Clearcode.cc
Publisher Publishers play a pivotal role by providing digital realestate where advertisements are displayed. This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!
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