Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Ad revenue. Source: Clearcode.cc

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time. That’s a lot of money!!

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. This information is delivered to an ad exchange, which acts as a marketplace for ad spaces. Through demand-side platforms (DSPs), advertisers participate in real-time auctions for ad spaces.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

MAY 31, 2023

Here is an example table listing some goals and their description to help you define your own custom strategy: 2) Set Data Privacy Standards The next step is to familiarize yourself with relevant data protection regulations such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

DECEMBER 22, 2023

This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. Discovery already offers first-party data for targeting and measurement across a section of its ad inventory.

Retail 52

Retail Media Non-Profit Ad Tech 52

VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. And the group said that programme costs fell €19.4

Agency 52

Agency Ad Exchange Audience Non-Profit 52

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. However, they still require consent under the EU’s GDPR. is the mostly widely used header bidding wrapper on the web and includes “ … more than 300 demand sources and 50 analytics adapters.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. .

GDPR 64

GDPR Cookies Agency Ad Tech 64

Clearcode

APRIL 26, 2022

The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

MAY 26, 2023

billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The Week in Tech Meta Hit with €1.2

Viewability 52

Viewability Non-Profit Agency Ad Tech 52