Ad Inventory Demand Side Platform Healthcare 
MNTN
AUGUST 5, 2024
An ad network is a platform that connects advertisers with publishers that want to host ad content. In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell. Instead of reaching out to multiple providers, you can manage your campaign space using a single platform.
MNTN
AUGUST 5, 2024
An ad network is a platform that connects advertisers with publishers that want to host ad content. In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell. Instead of reaching out to multiple providers, you can manage your campaign space using a single platform.
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VideoWeek
AUGUST 30, 2024
Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. Discovery already offers first-party data for targeting and measurement across a section of its ad inventory.
VideoWeek
OCTOBER 1, 2022
More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. The Apple Music Super Bowl Halftime Show (featuring Rihanna) will be broadcast on 12th February 2023 by Fox, which has already sold out its ad inventory for the event, with some 30-second slots exceeding $7 million in price.
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