The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued
VideoWeek
OCTOBER 7, 2022
. “In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report. “The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.”
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