VideoWeek

MARCH 13, 2025

Sound systems manufacturer Sonos has abandoned its plans to create a new CTV hardware device, The Verge has reported, despite having spent months developing the product. Ultimately, hardware manufacturers are looking for new revenue sources from the shift to CTV, as margins from selling TVs sets themselves fall.

Manufacturing 59

Manufacturing Demand Side Platform Ad Inventory Ad Tech 59

SODP

MAY 30, 2023

This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape. What Is an Ad Exchange? An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. Discovery already offers first-party data for targeting and measurement across a section of its ad inventory.

Retail 52

Retail Media Non-Profit Healthcare 52

Smart-Hub

JANUARY 4, 2023

What is a White Label ad exchange? White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. The Supply Side Platform (SSP) is the primary inventory aggregator in programmatic advertising.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

VideoWeek

FEBRUARY 16, 2024

Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory. The Beeswax Inventory Desk delivers a curated package of premium video ad inventory to meet campaign objectives with automation and efficiency,” said the company.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

MAY 26, 2023

Samsung Ads Europe is the first company to publicly announce the results of using DV’s CTV viewability measurement solution, the companies noted. Shutterstock to Acquire Giphy From Meta Shutterstock has agreed to acquire GIF company Giphy from Meta.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

MAY 12, 2023

In this week’s Week in Review: Linda Yaccarino is reportedly set to take the top job at Twitter, Meta Launches an AI sandbox, Jeff Green says SPO drama is mostly manufactured, and Disney rethinks its streaming strategy. It also suggested incorporating “other signals” into payouts for creators. Captify, IRIS.TV

Advertising 52

Advertising Entertainment Media Non-Profit 52