Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Get MarTech! Ease of use. Processing.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

MARCH 1, 2022

In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. Demand-side platforms (DSP) use real-time algorithms to set bids with the shortest and most effective paths to the impressions they want to buy.

Header Bidding 52

Header Bidding Ad Exchange Impressions Demand Side Platform 52

Automatad Inc.

NOVEMBER 23, 2023

Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. Publishers connect to ad exchange through the supply-side platform (SSP), and advertisers connect to AdX through the demand-side platform (DSP).

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Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

MAY 24, 2023

For app developers wanting to monetize their mobile ad inventory, they have to use Prebid Server, since the Prebid Mobile SDK requires it. Related posts Client-Side vs. Server-Side Header Bidding: Pros and Cons Prebid.js vs Prebid Server: Which Option Delivers the Most Ad Revenue?

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Clearcode

AUGUST 8, 2023

PETs for Demand-Side Platforms (DSPs) By incorporating data clean rooms, homomorphic encryption, differential privacy, and secure multi-party computation , DSPs can navigate the balance between ad personalization and user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Clearcode

AUGUST 13, 2023

An ad exchange resembles a stock exchange, so instead of simply selling impressions by the thousand, the ad exchange lets advertisers select their desired audience and bid on individual impressions. Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP).

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. The Main Platform, Processes and Players. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. AdTech and MarTech Predictions and Trends in 2022.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

InMobi

SEPTEMBER 9, 2019

Buyers can hence identify the legitimate sellers of the ad inventory they desire.” In short, app-ads.txt is a file that states clearly who can and can’t work with a particular app for ad monetization. Supply-side platforms will need to implement sellers.json files once the standard is live.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Exchange Ad Inventory 52

InMobi

MARCH 12, 2020

Check out this blog post for all of the ad tech definitions you’ll need to follow along, and this blog post for how programmatic media buying works. The most simple and straightforward option is to directly buy inventory from publishers. This is how print and broadcast ads have long been purchased. It acts as an intermediary.”

Ad Exchange 52

Ad Exchange Ad network Ad Inventory Demand Side Platform 52