Brid.tv

DECEMBER 20, 2022

In-app advertising is a type of digital advertising that takes place within apps , usually for mobile devices. App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. There are several major players in the mobile advertising ecosystem. What Is In-App Advertising?

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RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. The internet is a huge place with millions of ad inventories.

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Single Grain

JULY 17, 2023

It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters.

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InMobi

MARCH 12, 2020

First released in May 2017 - the ads.txt solution for website and mobile web publishers has seen tremendous success,” said Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi. Let’s take a look at its effect on the mobile ad tech space over the past 12 months. So far, the signs certainly look promising.

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InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? DSPs also often centralize ad bidding and reporting in one interface. In this case, the DSP would have access to allow users to bid on the inventory available across both exchanges.

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Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video.

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Clearcode

AUGUST 13, 2023

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.

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Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. This information is delivered to an ad exchange, which acts as a marketplace for ad spaces. Through demand-side platforms (DSPs), advertisers participate in real-time auctions for ad spaces.

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Automatad Inc.

NOVEMBER 23, 2023

Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. Publishers connect to ad exchange through the supply-side platform (SSP), and advertisers connect to AdX through the demand-side platform (DSP).

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Clearcode

MAY 24, 2023

For app developers wanting to monetize their mobile ad inventory, they have to use Prebid Server, since the Prebid Mobile SDK requires it. Related posts Client-Side vs. Server-Side Header Bidding: Pros and Cons Prebid.js vs Prebid Server: Which Option Delivers the Most Ad Revenue?

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Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience.

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Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. It operates a self-service, cloud-based platform through which ad buyers can create, manage and optimize digital advertising campaigns across ad formats and devices. Glossary of key terms.

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MobileAds

JANUARY 24, 2021

A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server , which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server.

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InMobi

SEPTEMBER 9, 2019

Definitions As has been noted before on the InMobi blog , “Ads.txt is a simple solution that gives publishers complete control over who is selling their inventory. Buyers can hence identify the legitimate sellers of the ad inventory they desire.” What about Sellers.json and the OpenRTB SupplyChain Object?

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Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

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