Adtelligent

JUNE 9, 2021

Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. ” The company offers three platforms to manage publisher advertising inventory and its programmatic advertising sales.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. Native Ads.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange? These platforms use automated technology to facilitate the buying and selling process. Ad Network — What Is the Difference?

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Ad Exchange Ad Inventory Ad network Non-Profit 40

VideoWeek

SEPTEMBER 15, 2023

X Begins Selling Inventory Through Google in Effort to Boost Ad Revenue X, the social platform formerly known as Twitter, will begin using Google’s publisher-facing programmatic software Google Ad Manager (GAM) to sell its ad inventory, AdAge reported this week. Read on VideoWeek.

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Demand Side Platform Retail Agency Media 52

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. YouTube is profiting from its failure to enforce its own firearm policies,” said TTP Director Katie Paul.

Retail 52

Retail Media Non-Profit Healthcare 52

Kevel

MARCH 28, 2022

Your ad operations team would manually set up and monitor campaigns. Your advertisers would buy from you through a demand-side platform (DSP) via Programmatic Guaranteed (PG) buys or Private Marketplaces (PMPs). Determine your commitments / ad delivery model. Social Network - Native Ads. DOOH Ads. $6-$12.

CPC 52

CPC CPM CPA Impressions 52

VideoWeek

OCTOBER 1, 2022

Magna predicts ‘long-form video’, which includes broadcaster video on-demand and networks, will be up by 6.6 Non-broadcaster CTV revenues meanwhile are expected to see continued strong growth, particularly given the entrance of Disney+ and Netflix into the AVOD market. percent for the current year, but then will drop by 7.5

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

APRIL 28, 2023

percent boost in ad revenues. The French broadcaster noted that more than 30 percent of consumption of popular series (including Koh-Lanta and Ici tout commence ) now takes place in non-linear environments. ProSieben Profits Plummeted in 2022 ProSiebenSat.1 But digital sales held strong, with AVOD service MYTF1 delivering a 17.3

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Agency Ad Exchange Audience Non-Profit 52

VideoWeek

OCTOBER 7, 2022

. “Most of the other platforms won’t take our money,” she told Bloomberg , alluding to restrictions on political advertising by Twitter and TikTok – this despite Facebook offering diminishing returns due to its “stagnating user base and policy changes”, argue the dozen strategists quoted in the report.

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GDPR Cookies Agency Ad Tech 64

VideoWeek

MAY 12, 2023

And in recent weeks the debate around SPO has intensified as Magnite and PubMatic, two of the world’s largest supply-side platforms, have launched their own products which provide direct access to video inventory without the need for a demand-side platform. The streaming services added 1.6

Advertising 52

Advertising Entertainment Media Non-Profit 52

VideoWeek

MAY 26, 2023

Live broadcaster viewing is set for a particularly sharp decline of 27 percent, while non-live viewing falls by 6 percent. The new streaming service replaces HBO Max, and brings together content from HBO Max and Discovery+ (which remains available as a standalone platform). Gross ad revenues in MFE’s domestic market rose by 0.4

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Clearcode

APRIL 26, 2022

This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40