Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Kevel

MARCH 28, 2022

Your ad operations team would manually set up and monitor campaigns. Your advertisers would buy from you through a demand-side platform (DSP) via Programmatic Guaranteed (PG) buys or Private Marketplaces (PMPs). Determine your commitments / ad delivery model. Social Network - Native Ads. DOOH Ads. $6-$12.

CPC 52

CPC CPM CPA Impressions 52

VideoWeek

MAY 12, 2023

And in recent weeks the debate around SPO has intensified as Magnite and PubMatic, two of the world’s largest supply-side platforms, have launched their own products which provide direct access to video inventory without the need for a demand-side platform. The streaming services added 1.6

Advertising 52

Advertising Entertainment Media Non-Profit 52

VideoWeek

APRIL 28, 2023

percent boost in ad revenues. The French broadcaster noted that more than 30 percent of consumption of popular series (including Koh-Lanta and Ici tout commence ) now takes place in non-linear environments. ProSieben Profits Plummeted in 2022 ProSiebenSat.1 But digital sales held strong, with AVOD service MYTF1 delivering a 17.3

Agency 52

Agency Ad Exchange Non-Profit Audience 52

VideoWeek

OCTOBER 1, 2022

Magna predicts ‘long-form video’, which includes broadcaster video on-demand and networks, will be up by 6.6 Non-broadcaster CTV revenues meanwhile are expected to see continued strong growth, particularly given the entrance of Disney+ and Netflix into the AVOD market. percent for the current year, but then will drop by 7.5

Agency 52

Agency Media Non-Profit Retail 52

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange? These platforms use automated technology to facilitate the buying and selling process. This type of ad exchange guarantees stable CPM to publishers.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

NOVEMBER 4, 2022

Header bidding is an advanced method of trading in ad inventory that speeds up the process and optimizes ad revenue for publishers. It is the modern, more efficient alternative to waterfalling , another ad trading method. The player’s header bidding wrapper reaches out to supply-side platforms and ad exchanges.

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Header Bidding Ad Server Video Ads Ad Exchange 97

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange? These platforms use automated technology to facilitate the buying and selling process. Ad Network — What Is the Difference?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. YouTube is profiting from its failure to enforce its own firearm policies,” said TTP Director Katie Paul.

Retail 52

Retail Media Non-Profit Ad Tech 52

VideoWeek

SEPTEMBER 15, 2023

X Begins Selling Inventory Through Google in Effort to Boost Ad Revenue X, the social platform formerly known as Twitter, will begin using Google’s publisher-facing programmatic software Google Ad Manager (GAM) to sell its ad inventory, AdAge reported this week. Read on VideoWeek.

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

VideoWeek

OCTOBER 7, 2022

. “Most of the other platforms won’t take our money,” she told Bloomberg , alluding to restrictions on political advertising by Twitter and TikTok – this despite Facebook offering diminishing returns due to its “stagnating user base and policy changes”, argue the dozen strategists quoted in the report.

GDPR 64

GDPR Cookies Agency Ad Tech 64

Clearcode

APRIL 26, 2022

This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

VideoWeek

MAY 26, 2023

Live broadcaster viewing is set for a particularly sharp decline of 27 percent, while non-live viewing falls by 6 percent. The new streaming service replaces HBO Max, and brings together content from HBO Max and Discovery+ (which remains available as a standalone platform). Gross ad revenues in MFE’s domestic market rose by 0.4

Viewability 52

Viewability Non-Profit Agency Ad Tech 52