Ad Monsters

JULY 20, 2022

enables consistent signaling to advertisers about the “aboutness” of the site or app where ad inventory is available. Although the Ad Product Taxonomy update is meant to help the industry better navigate new regulations in the U.K., Why should demand-side platforms adopt Ad Product Taxonomy right away? .

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Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. What Is a Programmatic Advertising Platform?

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SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Ad revenue.

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Smart-Hub

DECEMBER 22, 2023

Publisher Publishers play a pivotal role by providing digital real estate where advertisements are displayed. This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Brid.tv

NOVEMBER 8, 2022

Benefits of Programmatic Video Advertising The Problems With Programmatic Video Advertising How to Start With Programmatic Video Advertising Get Into Programmatic Video Advertising the Easy Way How to Serve Video Ads Programmatically on Your Website with Brid.TV the highest offer) is awarded the ad impression. The winning bid (i.e.,

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