Ad Inventory, Demand Side Platform and Retail

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

Demand Side Platform

Demand Side Platform Ad Exchange Ad Inventory Impressions

The Benefits of InMobi Mediation for Retail Media

InMobi

OCTOBER 12, 2021

We can learn a lot about what the future of retail media holds by looking at the evolution of programmatic media. As the programmatic advertising industry became increasingly complex, ad mediation emerged as a hugely beneficial option for publishers.

Retail

Retail Fill rate Media Demand Side Platform

A Peak Into The Future: 2022 Retail Media Predictions

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

Retail

Retail Media Demand Side Platform Fill rate

Top 6 Benefits of Programmatic Advertising

Single Grain

JULY 17, 2023

It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters.

Advertising

Advertising Demand Side Platform Ad Exchange Ad Inventory

Data Management Platform (DMP): What Is It & How Does It Work?

MNTN

SEPTEMBER 19, 2024

Data Management Platform vs. Demand-Side Platform A demand-side platform (DSP) is used to purchase and manage digital ad inventory. It allows you to buy ad space across multiple ad exchanges in real time.

Data Management Platform

Data Management Platform Demand Side Platform Audience Ad Space

Data Management Platform (DMP): What Is It and How Does It Work?

MNTN

SEPTEMBER 19, 2024

Data Management Platform vs. Demand-Side Platform A demand-side platform (DSP) is used to purchase and manage digital ad inventory. It allows you to buy ad space across multiple ad exchanges in real time.

Data Management Platform

Data Management Platform Demand Side Platform Audience Ad Space

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. Discovery already offers first-party data for targeting and measurement across a section of its ad inventory.

Retail

Retail Media Non-Profit Healthcare

How to Determine Your Ad Platform’s Pricing Model and Rates

Kevel

MARCH 28, 2022

Your ad operations team would manually set up and monitor campaigns. Your advertisers would buy from you through a demand-side platform (DSP) via Programmatic Guaranteed (PG) buys or Private Marketplaces (PMPs). Determine your commitments / ad delivery model. Industry / Ad Unit. Retail Media. $5

CPC

CPC CPM CPA Impressions

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

VideoWeek

OCTOBER 1, 2022

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. Verification specialist DoubleVerify (DV) announced a new partnership with Best Buy Ads, providing measurement tools for the company’s in-house retail media network (RMN) and its partners. The Week for Publishers.

Agency

Agency Media Non-Profit Retail

The WIR: BBC Chairman Steps Down, AI Delivers Results for WPP, and TF1 Reports a Drop in Ad Sales

VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. And the group said that programme costs fell €19.4

Agency

Agency Ad Exchange Audience Non-Profit

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction.

Advertising

Advertising Marketing Ad Exchange Retail

The WIR: Nielsen Appoints Karthik Rao as CEO, X Begins Selling Ads Through Google, and Pinterest Unveils New Ad Formats

VideoWeek

SEPTEMBER 15, 2023

X Begins Selling Inventory Through Google in Effort to Boost Ad Revenue X, the social platform formerly known as Twitter, will begin using Google’s publisher-facing programmatic software Google Ad Manager (GAM) to sell its ad inventory, AdAge reported this week.

Demand Side Platform

Demand Side Platform Retail Agency Media

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

VideoWeek

FEBRUARY 16, 2024

The Trade Desk Announces Retail Media Partnership Following Strong 2023 The Trade Desk’s shares jumped 18 percent on Thursday after the DSP reported strong earnings for 2023. The company additionally announced a retail media partnership with Nectar360, enabling brands to target audiences using Nectar data from Sainsbury’s and Argos.

Marketing

Marketing Media Entertainment Agency

The WIR: ITV Lays Off 200 Staff, UK Passes Key Media Bills, and WPP Signs AI Deal with Anthropic

VideoWeek

MAY 24, 2024

Somewhat uniquely, this will include ad inventory on in-car media platforms – a relatively new area for advertisers, but one which some analysts expect to grow in the coming years. Meanwhile in Italy, ad revenues increased by 5.7 Read more on VideoWeek. percent YoY. Read more on VideoWeek.

Media

Media Retail Ad Server Ad Inventory

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

OCTOBER 7, 2022

. “In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report. “The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.”

GDPR

GDPR Cookies Agency Ad Tech

The WIR: NBCU’s Linda Yaccarino in Talks to Become Twitter CEO, Meta Launches an AI Sandbox for Advertisers, and Jeff Green Compares SPO Drama to Reality TV

VideoWeek

MAY 12, 2023

CEO Jeff Green cited continued shifting of TV budgets towards CTV and the growth of retail media as two major drivers of the company’s growth. The SSP suggested the solution could lead to increased revenue on both sides of the aisle. The deal grants marketers exposure to 42.7 million active shoppers at Macy’s, as well as 4.1

Advertising

Advertising Entertainment Media Non-Profit

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. “This is exactly the development model that we would like to extend to the European broadcaster project.”

Marketing

Marketing Media Ad Tech Entertainment

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). The partners said the move reflects the growing demand for self-serve solutions within retail media.

Marketing

Marketing Ad Tech ROI Retail

AdTech Trends

Why Do Companies Want to Build Their Own RTB Bidder or DSP

The Benefits of InMobi Mediation for Retail Media

Trending Sources

A Peak Into The Future: 2022 Retail Media Predictions

Top 6 Benefits of Programmatic Advertising

Data Management Platform (DMP): What Is It & How Does It Work?

Data Management Platform (DMP): What Is It and How Does It Work?

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

How to Determine Your Ad Platform’s Pricing Model and Rates

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

The WIR: BBC Chairman Steps Down, AI Delivers Results for WPP, and TF1 Reports a Drop in Ad Sales

What every marketer needs to know about programmatic advertising

The WIR: Nielsen Appoints Karthik Rao as CEO, X Begins Selling Ads Through Google, and Pinterest Unveils New Ad Formats

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

The WIR: ITV Lays Off 200 Staff, UK Passes Key Media Bills, and WPP Signs AI Deal with Anthropic

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

The WIR: NBCU’s Linda Yaccarino in Talks to Become Twitter CEO, Meta Launches an AI Sandbox for Advertisers, and Jeff Green Compares SPO Drama to Reality TV

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

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